Breakfast Eating Habits - Motivations and Attitudes - Canada - July 2016
"The competition to be the go-to option at breakfast has never been fiercer as retail manufacturers and foodservice operators battle for share of stomach in the morning. While most Canadians look to breakfast to help them start their day off right, “right” has different meanings for different consumer segments, as this Report addresses. The importance of habit makes the morning battleground all the more important with nearly half of Canadians agreeing that they “eat the same breakfast foods on most weekdays”. Essentially, meeting customers’ needs at breakfast can have a significant payoff due to the high likelihood of frequent and repeatable behaviour."
- Joel Gregoire, Senior Food & Drink Analyst
This report discusses the following key topics:
- Ageing population impacts out-of-home breakfast eating habits
- Lack of trust in pre-packaged offerings at breakfast
- Tepid interest in new and different options at breakfast
Canada’s aging population presents both challenges and opportunities for manufacturers and foodservice operators. There are few life changes that have more of an impact on one’s eating habits than retirement. The need for convenient meal solutions while ‘out’ dissipates markedly as commuting and working schedules change. Canadian foodservice operators have been cognisant of this and have taken steps to address this changing behaviour through significant investment in breakfast programs that are designed to draw in Millennials and working age adults.
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