Breakfast Eating Habits - UK - July 2018
“Breakfast habits are becoming more fragmented. Busy lifestyles are seeing people skip this important meal, eat it on the go or graze their way through the morning, fuelling demand for convenient products that can be eaten quickly and easily. Meanwhile, when time permits, brunch offers an attractive opportunity for people to spend time enjoying their morning meal, helping to counterbalance the stress of everyday life.”
- Anita Winther, Research Analyst
This Report looks at the following areas:
- Evolving breakfast habits present ongoing opportunities for convenience-led products
- Scope to harness the popularity of more leisurely breakfast and brunch occasions in retail
- Breakfast needs to deliver on energy provision
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