Breakfast Entrees and Sandwiches - US - November 2010
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The market for frozen and refrigerated breakfast entrées and sandwiches showed impressive growth in 2006, but the rate of growth decelerated in 2007 and then again in 2008 and 2009, as recession gripped the nation. Like many other sectors, this is a category that is faced with the challenge of frugal and often fickle consumers who continue to look far and wide for low prices on products that fit their preferences and needs. Mintel expects that growth will accelerate considerably through the end of 2010 as a result of a slight uptick in consumer confidence and the introduction of better-for-you (BFY) products designed to satisfy demands for breakfasts that are quick, easy to prepare and tasty, but also less than 300 calories.
While this is a challenging environment, there are significant opportunities for companies that develop products that are an ideal fit with consumer preferences, as well as messaging that resonates with high demand segments. As such, Mintel has prepared this report, which provides a comprehensive analysis of the category with a focus on the breakfast consumer, addressing the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.