Breakfast Foods - China - June 2019
Covered in this report
The report looks into Chinese consumers’ breakfast habits and spending, both in and out of home.
In home:includes everything people eat for breakfast at home – without the need to either go out of home or order food delivery. In-home breakfast occasions cover cooking from scratch, eating prepared meals and packaged foods and beverages.
Out of home: includes everything people buy out of home or from delivery. Out-of-home breakfast occasions cover buying from retailers (eg convenience stores, supermarkets etc), foodservice operators (eg fast food, coffee houses, bakery stores etc), independent food stores, kiosks and food stalls. Spending on food delivery is also included.
“With the fusion of retail and foodservice, the at-home breakfast and out-of-home breakfast markets are blurring and both are experiencing upgrade on all fronts (eg supply chain, food safety). Looking ahead, the future breakfast market will be further fragmented as more players are entering; the competition is no longer limited within current products and services as well as channels, but also from other categories and other service types.”
– Crystal A, Research Analyst, Food and Drink
This Report will cover the following areas:
- Tapping into the “snackification” trend for breakfast foods
- Lure young consumers with convenience-led services
- Utilise pairing drinks to attract traffic and increase average spending
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.