Breakfast Restaurant Trends - US - February 2011
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Breakfast at restaurants has fared better than other dayparts in the down economy, helped along by it being a relatively inexpensive way to still have a restaurant meal and the constant need for a morning meal for harried on-the-go consumers, as well as the new influx of restaurant chains now serving breakfast.
Restaurants have been stepping up to the plate to meet this demand, and are responding as well, albeit somewhat slowly, to the rallying cry for healthier options on breakfast menus. A greater number of artisanal ingredients are working their way into traditional menu items, such as the ever-popular handheld breakfast sandwich.
This report explores these topics in depth along with the following, and more:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.