British Lifestyles 2013: Examining the Legacy of the Economic Downturn - UK - April 2013
This report looks at British lifestyles in 2013 and examines the legacy of the economic downturn. The report looks at British lifestyles through the eyes of the consumer. It looks at the sectors where people spend more or less in the beginning on 2013 compared with the same time in 2012, as well as the underlying reasons for doing so, and how this shapes the way in which people shop in those markets.
The report looks further at the impact of the economic situation of the past five years on people’s spending habits and lifestyle, as well as trying to predict which habits, borne out of the downturn, are here to stay. The more prudent British consumer questions their spending priorities and existing brand relationships, opening up opportunities for agile and innovative companies and brands eager to capitalise on the new mood.
Although the recent fall in the unemployment rate will have boosted consumer confidence, the recovery in sentiment is ultimately based on households coming to terms with the current economic environment. This report shows that most people have learned how to cope with the new economic reality. It will examine behavioural changes across various markets, which point to an emergence of a more resilient British consumer.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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