Budget Holidays - UK - March 2011
US $2,427.12 (Excl.Tax)Excl. Tax Buy Now
There were an estimated 11.2 million budget holidays taken overseas in 2010, making up approximately three in ten trips abroad by UK holidaymakers. However this segment of the market has by no means proved recession-proof – at its peak in 2008 12.5 million such holidays were taken.
What has occurred instead is a greater fall in the total number of overseas holidays than budget trips in both 2009 and 2010 – and in fact the latter are estimated to have declined only 0.9% since 2009 (against a fall in foreign holidays of 6%). As a result, budget holidays’ share of the market has increased, even as the number of such trips taken has fallen.
This report considers whether budget holiday abroad will increase in future, and if they will continue to increase in importance as a segment of the overall market. It looks at consumer attitudes towards budget trips and how these differ between people who have taken such holidays and those who haven’t. It examines the strengths and weaknesses of such trips, the key players and innovations in the industry.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.