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Budget Hotels - Europe - February 2010

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This report reviews the budget hotel sector in Europe, focusing on the activities of the main budget hotel operators on the continent and evaluating the potential for further development in the principal European country markets (France, the UK, Germany, Spain, Poland and Italy).

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Table of contents

  1. Introduction

      • Key findings
        • What is a budget hotel?
          • Sub-segments
            • Business travellers targeted
              • Revenue management increasingly used
                • ‘Cheap chic’ – a defining trend
                  • Impact on the big operators
                  • Data Sources

                    • Overview

                        • Service sector important for budget hotels
                          • Figure 1: Year-on-year percentage growth in real GDP*, 2008-11
                        • Economy and midscale rooms increased by 3% in 2008
                          • Figure 2: Trend in 0-3-star hotel capacity in the 27 EU countries, 2008-09
                          • Figure 3: Ranking of economy hotel brands in the 27 EU countries by number of rooms, 2008-09
                      • Major Budget Hotel Operators in Europe

                          • Accor
                            • Figure 4: Accor’s economy hotel capacity by brand and European country, October 2009
                          • Lots of leasing, less franchising
                            • Figure 5: Accor’s economy hotel portfolio* by ownership structure and brand, 31 December 2008
                          • 158 Formule 1s sold
                            • Etap Hotel, Formule1/F1
                              • Formule 1 relaunched as F1
                                • Etap also gets a makeover
                                  • Ibis
                                    • Environmental standards
                                      • 20 restaurant concepts
                                        • All seasons
                                          • Accor’s German strategy
                                            • Lease contracts remain the preferred vehicle
                                              • Five hotels in the pipeline
                                                • Express by Holiday Inn
                                                  • Highly standardised
                                                    • European expansion
                                                      • Figure 6: Express by Holiday Inns by European country, 2007 and 2009
                                                    • UK development
                                                      • Express’ German partner
                                                        • Louvre Hotels & Golden Tulip
                                                          • Growth stagnating
                                                            • Figure 7: Geographical spread of Louvre’s budget hotels, 2006 and 2009
                                                          • Golden Tulip acquisition
                                                            • Golden Tulip complements Starwood Capital’s portfolio
                                                              • Looking to the future
                                                                • Louvre’s hotel brands
                                                                  • Figure 8: Louvre’s capacity by brand, 2006 and 2009
                                                                • Campanile
                                                                  • Kyriad
                                                                    • Kyriad Prestige
                                                                      • Première Classe
                                                                        • A mix of business models
                                                                          • Figure 9: Louvre’s hotel portfolio, by asset management structure, September 2009
                                                                        • Louvre’s Polish expansion
                                                                          • Louvre signs distribution deal with GTA
                                                                            • Premier Inn
                                                                              • Rapid expansion
                                                                                • Future growth
                                                                                  • Figure 10: Scheduled future opening of Premier Inns, 2010
                                                                                • First steps abroad
                                                                                  • Most properties are owned
                                                                                    • ‘Co-location’ with Whitbread branded restaurants
                                                                                      • Sales flat in 2009
                                                                                        • Travelodge
                                                                                          • Vigorous expansion continues
                                                                                            • Marston’s deal
                                                                                              • Financial backing
                                                                                                • Tamesis
                                                                                                  • Travelodge and Twenty10
                                                                                                    • The most visited hotel website
                                                                                                      • Aggressive revenue management
                                                                                                        • Other budget hotel operators and brands
                                                                                                          • B&B Hotels
                                                                                                            • Balladins
                                                                                                              • Choice Hotels International
                                                                                                                • Figure 11: Choice’s European budget hotel portfolio, 2006 and 2008
                                                                                                              • Continental Europe
                                                                                                                • Ireland
                                                                                                                  • Scandinavia
                                                                                                                    • UK
                                                                                                                      • Days Inn
                                                                                                                        • EasyHotel
                                                                                                                          • Motel One
                                                                                                                          • What Next?

                                                                                                                              • Outlook by major country market
                                                                                                                                • France
                                                                                                                                  • Figure 12: Ranking of economy hotel brands in France, by number of rooms, 2008-09
                                                                                                                                • UK
                                                                                                                                  • Figure 13: Leading budget hotel brands by capacity in the UK, 2008-09
                                                                                                                                • Germany
                                                                                                                                  • Figure 14: Leading budget hotel brands in Germany, 2009
                                                                                                                                • Spain
                                                                                                                                  • Figure 15: Leading budget hotel brands in Spain, 2006 and 2009
                                                                                                                                  • Figure 16: Sidorme’s current hotel portfolio, August 2009
                                                                                                                                  • Figure 17: Sidorme Hotels in detail, 2009
                                                                                                                                • Poland
                                                                                                                                  • Italy

                                                                                                                                  Budget Hotels - Europe - February 2010

                                                                                                                                  US $377.39 (Excl.Tax)