Budget Shopper - UK - April 2011
US $2,463.03 (Excl.Tax)Excl. Tax Buy Now
Out of the economic uncertainty rises the smart shopper, one that is well informed and more thoughtful when it comes to making purchases. Research for this report has found that budgeting is common practice amongst the majority of adults; even those that do not budget still keep a track of their spending. Whether out of necessity or more just as a rewarding pastime, the thrill of bagging a bargain is apparent. People are looking for value without sacrificing quality, however, as the austerity measures continue to tighten their grip, will shoppers be forced to shift their focus more to cost alone?
The new mobile shopping culture heralds a major change on the high street; people are equipped with a wealth of information at their fingertips enabling in-aisle price comparisons, access to product information and opportunities to purchase. Mobile phone technology provides further opportunities for retailers to engage with people but also demands a greater need for price transparency and flexibility where possible.
For the purpose of this report the term ‘Budget Shopper’ is defined as someone who has a budget or who looks to purchase the cheap or basic ranges of shopping for whatever reason.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.