Bundled Communications Services - UK - March 2016
“By the end of 2016 each of the big four providers are expected to offer some form of quad-play bundle. The success of quad-play lies in convincing customers that having all of their services under one roof will be beneficial. Using customer data to create personalised deals and bundles could be the key to achieving this.”
– Rebecca McGrath, Media Analyst
This report looks at the following areas:
- Exclusive TV content is vital
- Providers push quad-play with their own mobile service
Boosting the number of those with quad-play bundles lies in helping people to understand the potential rewards of having all services from one provider. Using detailed personal data to create customised quad-play options that match the habits of each customer, could be the best way to convince people of the monetary and practical benefits.
This report looks at the sale and provision of telecommunication products to consumers.
Telecommunication products include fixed-line telephony, mobile telephony, internet and television. Individually these are known as “services”.
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