Burger and Chicken Restaurants - UK - August 2015
“A slower-growing core user base places an onus on fast food operators to work ever harder to engage with them. Using digital technology to a greater extent and making restaurants more inviting as a place to socialise should help them to do so.”
– Richard Ford, Senior Food and Drink Analyst
This report looks at the following areas:
- Operators must do more to engage their slower-growing core user group
- Digital technology may help operators to improve speed of service
- More scope for chicken thigh on fast food menus
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