Busy Lifestyles - Brazil - December 2019
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“Brazilians have an intense routine, and as a consequence have little time to take care of their physical and mental wellbeing. The lack of physical activity, in addition to opting for practical instead of healthy food and working extra hours, makes them feel stressed, anxious and overwhelmed. These factors have also contributed to the growing levels of obesity and overweight among Brazilians. Brands and companies should offer products and services that help consumers find time to perform the activities they want so that these activities are integrated into their routines. Solutions that involve the use of technology have great potential among Brazilians, as they have been increasingly more connected to the internet.”
– Marina Ferreira, Research Analyst
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