Busy Lifestyles - Brazil - October 2017
“As consumers look for ways to adopt healthy eating habits, combat stress, and make better use of their time, there are opportunities for brands and companies to create products and services that help them achieve these goals. Offering assistance in these areas will probably enhance consumers’ appreciation and potentially improve sales.”
- Andre Euphrasio, Research Analyst
This report will look at the following areas:
- Brazilians feel the negative impact of traffic congestions
- Stress is a relevant problem among consumers
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Table of contents
Overview
- What you need to know
- Definition
- What you need to know
Executive Summary
- Challenges
- Brazilians feel the negative impact of traffic congestions
- Stress is a relevant problem among consumers
- Opportunities
- Brazilians are doing more DIY activities at home
- Young Brazilians are replacing meals for snacks
- Consumers are looking for online help
- What we think
The Market – What You Need to Know
- The Brazilian economy
- Expansion of cycle lanes in Brazil
- The Brazilian economy
Market Drivers
- The Brazilian economy
- Inflation is dropping
- Unemployment rate is falling
- Government maintains cuts in the interest rate
- Large cities concentrate half of Brazil’s population
- Traffic improves in the largest city of the country
- Expansion of cycle lanes in Brazil
- The Brazilian economy
Key Players – What You Need to Know
- O Boticário innovates in customer service
- Official WhatsApp accounts for companies
- O Boticário innovates in customer service
Marketing Campaigns and Actions
- Trident helps pedestrians relax
- O Boticário inaugurates store with personalized service
- WhatsApp launches official accounts for companies
- ShopFacil.com works with voice recognition
- Ambev delivers drinks in up to one hour
- Trident helps pedestrians relax
The Consumer – What You Need to Know
- Brazilians are doing more DIY activities
- Young Brazilians are replacing meals for snacks
- Time for personal care is scarce
- Brazilians are looking for online help
- Brazilians are doing more DIY activities
Attitudes toward Current Lifestyle
- Brazilians are doing more DIY activities
- Figure 1: Attitudes toward current lifestyle, September 2017
- Young women are experiencing stress more
- Figure 2: Attitudes toward current lifestyle, by age and gender, September 2017
- AB consumers feel more the negative impact of traffic
- Figure 3: Attitudes toward current lifestyle, by socio-economic group, September 2017
- Brazilians are doing more DIY activities
Convenience in Food/Drinks
- Brazilians want food that reduces stress
- Figure 4: Convenience in food/drink, September 2017
- Young consumers are replacing meals for snacks
- Figure 5: Convenience in food/drinks, by age, September 2017
- Brazilians aged 55+ want lighter meals
- Figure 6: Convenience in food/drinks, by age, September 2017
- Brazilians want food that reduces stress
Convenience in Beauty and Personal Care
- Brazilians do not have time to take care of their appearance
- Figure 7: Convenience in beauty and personal care, September 2017
- Brazilian women also want to save money
- Figure 8: Convenience in beauty and personal care, by gender, September 2017
- AB consumers demonstrate interest in multifunction products
- Figure 9: Convenience in beauty and personal care, by socioeconomic group, September 2017
- Brazilians do not have time to take care of their appearance
Solutions for a Busy Lifestyle
- Brazilians are looking for online help
- Figure 10: Solutions for a busy lifestyle, September 2017
- Consumers can benefit from online conversation
- Using apps to organize life
- Figure 11: Solutions for a busy lifestyle, September 2017
- Brazilians are looking for online help
Appendix - Abbreviations
- Abbreviations
- Abbreviations
Busy Lifestyles - Brazil - October 2017