Busy Lifestyles - Brazil - 2017 : Consumer market research report

Description

“As consumers look for ways to adopt healthy eating habits, combat stress, and make better use of their time, there are opportunities for brands and companies to create products and services that help them achieve these goals. Offering assistance in these areas will probably enhance consumers’ appreciation and potentially improve sales.”
- Andre Euphrasio, Research Analyst

This report will look at the following areas:

Brazilians feel the negative impact of traffic congestions
Stress is a relevant problem among consumers

What's included

Databook
Executive Summary
Infographic Overview
PowerPoint Presentation
Report PDF
Previous Editions

Overview
- What you need to know
- Definition
Executive Summary
- Challenges
- Brazilians feel the negative impact of traffic congestions
- Stress is a relevant problem among consumers
- Opportunities
- Brazilians are doing more DIY activities at home
- Young Brazilians are replacing meals for snacks
- Consumers are looking for online help
- What we think
The Market – What You Need to Know
- The Brazilian economy
- Expansion of cycle lanes in Brazil
Market Drivers
- The Brazilian economy
- Inflation is dropping
- Unemployment rate is falling
- Government maintains cuts in the interest rate
- Large cities concentrate half of Brazil’s population
- Traffic improves in the largest city of the country
- Expansion of cycle lanes in Brazil
Key Players – What You Need to Know
- O Boticário innovates in customer service
- Official WhatsApp accounts for companies
Marketing Campaigns and Actions
- Trident helps pedestrians relax
- O Boticário inaugurates store with personalized service
- WhatsApp launches official accounts for companies
- ShopFacil.com works with voice recognition
- Ambev delivers drinks in up to one hour
The Consumer – What You Need to Know
- Brazilians are doing more DIY activities
- Young Brazilians are replacing meals for snacks
- Time for personal care is scarce
- Brazilians are looking for online help
Attitudes toward Current Lifestyle
- Brazilians are doing more DIY activities
  - Figure 1: Attitudes toward current lifestyle, September 2017
- Young women are experiencing stress more
  - Figure 2: Attitudes toward current lifestyle, by age and gender, September 2017
- AB consumers feel more the negative impact of traffic
  - Figure 3: Attitudes toward current lifestyle, by socio-economic group, September 2017
Convenience in Food/Drinks
- Brazilians want food that reduces stress
  - Figure 4: Convenience in food/drink, September 2017
- Young consumers are replacing meals for snacks
  - Figure 5: Convenience in food/drinks, by age, September 2017
- Brazilians aged 55+ want lighter meals
  - Figure 6: Convenience in food/drinks, by age, September 2017
Convenience in Beauty and Personal Care
- Brazilians do not have time to take care of their appearance
  - Figure 7: Convenience in beauty and personal care, September 2017
- Brazilian women also want to save money
  - Figure 8: Convenience in beauty and personal care, by gender, September 2017
- AB consumers demonstrate interest in multifunction products
  - Figure 9: Convenience in beauty and personal care, by socioeconomic group, September 2017
Solutions for a Busy Lifestyle
- Brazilians are looking for online help
  - Figure 10: Solutions for a busy lifestyle, September 2017
- Consumers can benefit from online conversation
- Using apps to organize life
  - Figure 11: Solutions for a busy lifestyle, September 2017
Appendix - Abbreviations
- Abbreviations

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.
The Competitors

Who’s Winning. How To Stay Ahead.
The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations

New Ideas. New Products. New Potential.
The Opportunities

Where The White Space Is. How To Make It Yours.
The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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Busy Lifestyles - Brazil - October 2017

Description

Description

What's included

What's included

Table of contents

Table of contents

Overview

Executive Summary

The Market – What You Need to Know

Market Drivers

Key Players – What You Need to Know

Marketing Campaigns and Actions

The Consumer – What You Need to Know

Attitudes toward Current Lifestyle

Convenience in Food/Drinks

Convenience in Beauty and Personal Care

Solutions for a Busy Lifestyle

Appendix - Abbreviations

About the report

The Consumer

The Competitors

The Market

The Innovations

The Opportunities

The Trends

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