Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Butter and Spreads - Ireland - January 2018

“Irish consumers show a preference for butter over butter-like spreads. This reflects the growing distrust in the food industry in recent years and that they are turning to less processed food. Highlighting traditional production methods, recipes and local ingredient sourcing can help butter brands to put a clear stamp of authenticity on their products and therefore boost their appeal to consumers who are increasingly craving ‘real’ products.”
– James Wilson, Research Analyst

This Report looks at the following areas:

  • 2017 sees milk prices rise
  • Butter prices increase in UK and RoI
  • Higher input costs being passed on to consumers
  • Brexit impacts butter and spreads market

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Issues covered in the Report
      • Executive Summary

          • The market
            • Figure 1: Estimated total value of the butter and spreads market, NI and RoI, 2013-18
          • Forecast
            • Figure 2: Indexed estimated total value of the butter and spreads market, NI and RoI, 2013-23
          • Market factors
            • 2017 sees milk prices rise
              • Butter prices increase in UK and RoI
                • Higher input costs being passed on to consumers
                  • Brexit impacts butter and spreads market
                    • Companies, brands and innovations
                      • The consumer
                        • Consumers opting for traditional butter over butter-like spreads
                          • Figure 3: Types of butter and butter-like spreads consumers have bought for home use in the last three months, NI and RoI, October 2017
                        • Irish consumers show preference for jam
                          • Figure 4: Types of non-butter spreads consumers have bought for home use in the last three months, NI and RoI, October 2017
                        • Branded butter popular among Irish consumers
                          • Figure 5: Butter and spread brands bought by consumers in the last three months, NI, October 2017
                          • Figure 6: Butter and spread brands bought by consumers in the last three months, RoI, October 2017
                        • Irish consumers claim they can taste the difference
                          • Figure 7: Agreement with statements relating to butter and spreads, NI and RoI, October 2017
                        • What we think
                        • The Market – What You Need to Know

                          • Butter and spreads a growing market
                            • Higher costs driving up butter prices
                              • ‘The Paddington effect’
                                • Brexit a threat to RoI butter exports
                                • Market Size and Forecast

                                    • Butter and spreads market to grow in 2018
                                      • Figure 8: Estimated total value of the butter and spreads market, IoI, NI and RoI, 2013-23
                                    • Growth in butter and spreads market to continue through to 2023
                                      • Figure 9: Indexed estimated total value of the butter and spreads market, NI and RoI, 2013-23
                                    • 2018 to see continued growth in butter sales
                                      • Figure 10: Estimated total value of the butter segment, IoI, NI and RoI, 2013-23
                                    • Sales of sweet spreads to increase in 2018
                                      • Figure 11: Estimated total value of the sweet spread segment, IoI, NI and RoI, 2013-23
                                    • Butter-like spreads sales to grow despite resurgence of butter
                                      • Figure 12: Estimated total value of the butter-like spread segment, IoI, NI and RoI, 2013-23
                                  • Market Drivers

                                    • Rising milk prices a threat to Irish butter
                                      • Figure 13: Average yearly milk prices, pence per litre, NI, 2012-17
                                      • Figure 14: Average yearly milk prices, cents per litre, RoI, 2012-17
                                    • Cost of butter increases significantly in the UK and RoI
                                      • Figure 15: Butter prices per 100kg, UK (including NI) and RoI, January 2016-October 2017
                                    • Consumers see price of butter increase
                                      • Figure 16: Consumer price index vs oils and fats (including butter) and sugar, jams, syrups, chocolate and confectionery prices, UK (including NI), January 2016-November 2017
                                      • Figure 17: Consumer price index vs butter and jams, marmalade and honey prices, RoI, January 2016-November 2017
                                    • Ferrero increases Nutella prices
                                      • Figure 18: Hazelnut prices per kilogram, global, November 2016 and November 2017
                                    • Paddington Bear sparks a mini revival in marmalade sales
                                      • RoI a top butter exporter globally, but Brexit a concern for producers
                                        • Figure 19: Top 10 global butter exporters, 2016
                                      • Ferrero changes Nutella recipe
                                        • Brexit vote impacted butter and spreads’ availability
                                        • Companies and Brands – What You Need to Know

                                          • Strong growth in new butter and spread products
                                            • Unilever putting spreads brands up for sale to refocus business
                                              • Ornua to launch Kerrygold butter in South Korea
                                              • Who’s Innovating?

                                                • Butter and spreads NPD returns to growth in 2017
                                                  • Figure 20: Butter, margarine and other blend and sweet spread launches, UK and Ireland, 2012-17
                                                • 2017 sees increased sweet spreads NPD
                                                  • Figure 21: New sweet spread product launches, UK and Ireland, 2012-17
                                                  • Figure 22: New sweet spread product launches, by sub-category, UK and Ireland, 2013-17
                                                • Most sweet spreads making vegetarian claim
                                                  • Figure 23: New sweet spread product launches, by top 10 claims, UK and Ireland, 2013-17
                                                • High level of butter and spread NPD in the UK and Ireland
                                                  • Figure 24: New butter, margarine and other blend product launches, UK and Ireland, 2012-17
                                                  • Figure 25: New butter, margarine and other blend product launches, UK and Ireland, by sub-category, 2012-17
                                                • Vegetarian remains the main butter claim
                                                  • Figure 26: New butter, margarine and other blend product launches, UK and Ireland, by top 10 claims, 2013-17
                                                • Salt the main ingredient driving butter NPD
                                                  • Figure 27: New butter, margarine and other blend product launches, UK and Ireland, by top 10 ingredients, 2012-17
                                                • Increasing number of non-animal ingredient spreads launched, most due to growth in free-from food
                                                • Competitive Strategies – Key Players

                                                    • Arla
                                                      • Key facts
                                                        • Product portfolio
                                                          • Brand NPD
                                                            • Recent developments
                                                              • Avonmore
                                                                • Key facts
                                                                  • Product portfolio
                                                                    • Recent developments
                                                                      • Benecol
                                                                        • Key facts
                                                                          • Product portfolio
                                                                            • Brand NPD
                                                                              • Connacht Gold (Aurivo)
                                                                                • Key facts
                                                                                  • Product portfolio
                                                                                    • Recent developments
                                                                                      • Dale Farm
                                                                                        • Key facts
                                                                                          • Product portfolio
                                                                                            • Recent developments
                                                                                              • Ferrero (UK and Ireland)
                                                                                                • Key facts
                                                                                                  • Product portfolio
                                                                                                    • Brand NPD
                                                                                                      • Recent developments
                                                                                                        • Kerry Group
                                                                                                          • Key facts
                                                                                                            • Product portfolio
                                                                                                              • Brand NPD
                                                                                                                • Recent developments
                                                                                                                  • Ornua
                                                                                                                    • Key facts
                                                                                                                      • Product portfolio
                                                                                                                        • Brand NPD
                                                                                                                          • Recent developments
                                                                                                                            • Unilever
                                                                                                                              • Key facts
                                                                                                                                • Product portfolio
                                                                                                                                  • Brand NPD
                                                                                                                                    • Recent developments
                                                                                                                                    • The Consumer – What You Need to Know

                                                                                                                                      • Butter remains the spread of choice
                                                                                                                                        • Irish consumers show strong interest in jam
                                                                                                                                          • Branded butter leads the NI and RoI markets
                                                                                                                                            • Consumers noticing rising butter prices, particularly in NI
                                                                                                                                            • Butter and Butter-like Spreads Usage

                                                                                                                                                • Butter the most popular type of spread
                                                                                                                                                  • Figure 28: Types of butter and butter-like spreads consumers have bought for home use in the last three months, NI and RoI, October 2017
                                                                                                                                                • Parents prefer spreadable butter
                                                                                                                                                  • Figure 29: Consumers who have bought spreadable butter for home use in the last three months, by presence of children in the household, NI and RoI, October 2017
                                                                                                                                                • Buttery-taste spreads appeal to 35-44-year-olds in NI, and 25-34s in RoI
                                                                                                                                                  • Figure 30: Consumers who have bought spreadable buttery-taste spread (eg Clover, Flora Buttery) for home use in the last three months, by gender and age, NI and RoI, October 2017
                                                                                                                                                • Butter usage highest among under-45s
                                                                                                                                                  • Figure 31: Consumers who have bought butter for home use in the last three months, by age, NI and RoI, October 2017
                                                                                                                                              • Other Types of Spread Usage

                                                                                                                                                  • Jam is the spread of choice among Irish consumers
                                                                                                                                                    • Figure 32: Types of non-butter spreads consumers have bought for home use in the last three months, NI and RoI, October 2017
                                                                                                                                                  • Chocolate spreads popular among younger consumers
                                                                                                                                                    • Figure 33: Consumers who have bought chocolate spreads (eg Nutella) for home use in the last three months, by age and social class, NI and RoI, October 2017
                                                                                                                                                  • Spreadable cheese popular among younger consumers
                                                                                                                                                    • Figure 34: Consumers who have bought spreadable cheese for home use in the last three months, by age, NI and RoI, October 2017
                                                                                                                                                  • Jam popular in affluent households
                                                                                                                                                    • Figure 35: Consumers who have bought jam for home use in the last three months, by gross annual household income, NI, October 2017
                                                                                                                                                    • Figure 36: Consumers who have bought jam for home use in the last three months, by gross annual household income, RoI, October 2017
                                                                                                                                                • Butter and Butter-like Brands Used

                                                                                                                                                    • Golden Cow the most popular butter brand in NI
                                                                                                                                                      • Figure 37: Butter and spread brands bought by consumers in the last three months, NI, October 2017
                                                                                                                                                    • Men more likely to buy Golden Cow butter
                                                                                                                                                      • Figure 38: Consumers who have bought Golden Cow butter in the last three months, by gender, age and social class, NI, October 2017
                                                                                                                                                    • Dromona leads RoI butter market
                                                                                                                                                      • Figure 39: Butter and spread brands bought by consumers in the last three months, RoI, October 2017
                                                                                                                                                    • Dromona holds strong appeal to RoI Millennials
                                                                                                                                                      • Figure 40: Consumers who have bought Dromona butter in the last three months, by gender and age, RoI, October 2017
                                                                                                                                                  • Attitudes towards Butter and Spreads

                                                                                                                                                      • Consumers claiming they can taste the difference between butter brands
                                                                                                                                                        • Figure 41: Agreement with statements relating to butter and spreads, NI and RoI, October 2017
                                                                                                                                                      • Young Millennials can taste the difference between butter brands
                                                                                                                                                        • Figure 42: Agreement with the statement ‘You can taste the difference between different brands of butter/spread’, by gender and age, NI and RoI, October 2017
                                                                                                                                                      • Vitamin D-fortified butter of interest to consumers from north and western regions
                                                                                                                                                        • Figure 43: Agreement with the statement ‘I would be interested in buying butter with added vitamin’, by location, NI, October 2017
                                                                                                                                                        • Figure 44: Agreement with the statement ‘I would be interested in buying butter with added vitamin’, by location, RoI, October 2017
                                                                                                                                                      • Women think own-label butter just as good as branded butter
                                                                                                                                                        • Figure 45: Agreement with the statement ‘Supermarket own-label butter and spread is just as good as branded’, by gender and social class, NI and RoI, October 2017
                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                      • Data sources
                                                                                                                                                        • Market size rationale
                                                                                                                                                          • Generational cohort definitions
                                                                                                                                                            • Abbreviations

                                                                                                                                                            Butter and Spreads - Ireland - January 2018

                                                                                                                                                            US $1,478.58 (Excl.Tax)