Butter, Margarine and Cooking Oils - Brazil - April 2014
US $3,995.00 (Excl.Tax)Excl. Tax Buy Now
“Brazilian consumers consider the healthy properties of butter, margarine, and cooking oil as important. Margarine is seen as unhealthy, but this image could be changed by using olive oil, in order to project a healthier image. Olive oil is considered as an aspirational segment, not only because of its premium positioning, but also because it is perceived as a healthy product. Brazilian consumers are not aware of how versatile the category can be – companies need to focus on promoting different uses in cooking.”
– Naira Sato, Senior Analyst
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