Butter, Yellow Fats and Oils - Europe - July 2010
Butter markets across Europe tend to be mature and stable, growing only slowly. Butter is regaining ground, as consumers regain trust and taste for a product that was once vilified for its unhealthiness. People are moving away from the old style of calorie-counting towards a more holistic understanding of health, within which taste and natural wholesomeness can play a part. The convenience of new spreadable butter lines also helps.
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