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If 2014 heralded the start of butter’s renaissance, then 2015 has seen a reinforcement of this trend.

In most major yellow fats markets, market growth for butter has outstripped that of margarine (as outlined in the Big Stories section). Although many spreads brands have looked to develop additive-free formulations, only those that have looked to added butter or dairy content to their recipes have made a significant impact in brand performance.

However, the switch from butter to margarine isn’t driving overall category growth globally. It is estimated that across 33 of the key global markets, total volume sales for yellow fats in 2015 will be slightly lower than in 2014, this is a continuation of the decline seen in five of the last six years.

Yellow fats are still largely seen as a Western product and the top five markets in volume terms come from Europe and the Americas. However, three of the five fastest growing markets in total volume (as opposed to %) terms all come from Asia. If global sales are to return to growth it is likely to come from interest in markets such as India and Indonesia.

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What's included

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Table of contents

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