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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Yellow fats and edible oils, top five markets 2015 (forecast) by volume (000 tonnes)
        • Figure 2: Top five fastest growing yellow fat and edible oil markets, tonnes, 2014-15 (forecast)
        • Figure 3: Butter and spreads, global market performance, 2015
        • Figure 4: Cooking and edible oils, global market performance, 2015
        • Figure 5: Top five markets, new product launches, 2015
    • The Big Stories

      • Going loco over coco (nut) !
        • Figure 6: Yellow fat and edible oil launches using coconut as a named ingredient, global by region, 2012- 15 (index on 2012)
        • Figure 7: Penetration of coconut oil, selected European markets, 2015
      • Natural alone is not enough* 
        • Figure 8: Butter vs margarine, year on year change, selected markets, 2014
        • Figure 9: Use of natural claims on new margarine and spread launches, global by region, 2014-15
      • Olive oil price hikes encourage trial of seed- and nut- oils
        • Figure 10: Commodity extra virgin olive oil pricing, Feb 2012-Aug 2015
        • Figure 11: Edible oil purchasing, by type, selected European markets, 2014
    • Notable Products

        • Notable products of 2015
        • Looking to the Future

          • Eat Beautiful
            • Figure 12: Use of hair or skin care claims in retail oil launches, by region, 2012-15
            • Figure 13: Interest in selected oil and spread attributes, by demographic, UK, 2015
          • Ethnic appeal likely to be key in unlocking cooking potential
            • Figure 14: Penetration of flavoured oils and spreads, selected European countries, 2015
            • Figure 15: Households’ cooking dishes from another culture at least monthly, US, by generation, 2015
          • Time for algae oils to come of age?*
            • Figure 16: Forecast retail edible oil volume growth, selected emerging markets, 2015 vs 2019
            • Figure 17: Interest in trying marine algae sourced proteins, selected markets, August 2014
        • The Analyst’s View

          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

          • Market

            Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

          • Consumer

            Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

          • Brand/Company

            Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

          • Data

            Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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