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Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Figure 1: Cooking and edible oils, top five retail markets (000 tonnes), 2016*
      • Figure 2: Butter and yellow fats, top five retail markets (000 tonnes), 2016
      • Figure 3: Oils/margarine and other blends/butter, new product launches, top five claims, 2016
      • Figure 4: Butter and yellow fats, global retail market performance
      • Figure 5: Cooking and edible oils, global retail market performance
  2. The Big Stories

      • Plant-based, dairy-free spreads can help reignite the segment
        • Continued rise of craft, artisanal and premium culinary butters
          • Figure 6: Top factors considered when choosing butter and/or margarine (ranked among top 5), Canada, November 2015
        • Specialist oils: from established coconut oil to niche insect oil
            • Figure 7: Types of edible oils bought in the last 6 months (%), select European countries, November 2015
        • Notable Products

            • Brands turn to traditional production and heritage ingredients to indicate superior quality
              • Heritage ingredients and traditional production methods
                • Avocado a go-go
                  • Avocado a go-go
                    • Sustainability claims begin to feature more prominently
                      • Sustainable claims take centre stage
                      • Looking to the Future

                          • Changing bread eating habits will keep hurting butter and yellow fats sales*
                            • Clarified butters/ghee are emerging outside of Asia*
                              • Figure 8: “Butter enhances the flavour of food (e.g. vegetables, cooking sauces) more than edible oils” (% agree), select European countries, 2014
                            • Boldly coloured, uniquely flavoured oils offer visual appeal
                                • Figure 9: “It IS important to see the colour/quality of the oil when buying it” (% agree), select European countries, 2014
                            • The Analyst’s View

                              About the report

                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                              • The Consumer

                                What They Want. Why They Want It.

                              • The Competitors

                                Who’s Winning. How To Stay Ahead.

                              • The Market

                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                              • The Innovations

                                New Ideas. New Products. New Potential.

                              • The Opportunities

                                Where The White Space Is. How To Make It Yours.

                              • The Trends

                                What’s Shaping Demand – Today And Tomorrow.

                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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