Cakes and Cake Bars - UK - June 2011
- Related Reports
- June 2011
US $2,427.12 (Excl.Tax)Excl. Tax Buy Now
This report examines the UK retail market for ready-to-eat (RTE) cakes. It includes packaged (or wrapped) and unpackaged (or unwrapped) cakes that are kept at ambient temperatures. The market can be broadly segmented into large cakes, occasion cakes and individual cakes.
The report focuses on the wrapped cakes market. Data on unwrapped products, including those sold in high street bakeries, in-store bakeries and convenience stores, are included in the report. However, as many of the channels through which unwrapped cakes are sold, such as fêtes and cake sales, are informal and unregulated, it is difficult to obtain accurate sales figures for these distribution channels.
Chilled and frozen cakes, or cakes/cake slices sold from the chiller/freezer in supermarkets
Jaffa Cakes – they are covered in Mintel’s report Biscuits, Cookies and Crackers – UK, April 2011.
Products covered in Mintel’s report Bread and Baked Goods – UK, January 2011, including:
Traditional British morning goods including toasting products, such as English muffins, crumpets and pikelets, scones, teacakes, malt and fruit loaves, buns and other fruited products, and hotplate lines such as pancakes and griddle scones, waffles and potato cakes.
Foreign recipe products include: croissants, pain au chocolat and pain au raisin, Danish pastries, brioches, bagels, American sweet muffins, and semi-sweet bread lines of foreign origin.
Flapjacks are also excluded.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.