Cakes and Cake Bars - UK - June 2014
“Cake companies can look to completely new formats in their NPD (New Product Development), given the interest in these from one in four users. For example, companies could create their own versions of the hybrid sweet treats (eg cronut, duffin) which have garnered a lot of media attention in the foodservice arena.”
– Emma Clifford, Senior Food Analyst
Some issues covered in the report include:
- Cake brands can encourage a wider range of usage occasions through marketing
- Exciting innovation is needed to help heighten consumer engagement with the category
- Opportunities for better-for-you cakes through sugar alternatives and healthier ingredients
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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