Cakes, Cake Bars and Sweet Baked Goods: Inc Impact of COVID-19 - UK - April 2020
US $2,463.03 (Excl.Tax)Excl. Tax Buy Now
"COVID-19 will negatively impact the cakes, cake bars and sweet baked goods market in the short term. An increase in home baking as well as the loss of potential eating occasions due to the nationwide lockdown will inflict a hit. Any potential benefits gained from the fact that these products are traditionally viewed as mood boosting, and people seeking comfort and enjoyment in this category during this time will thus be negated. However, this impact is expected to be short-lived, and the market is expected to start to recover in 2021.”
– Alice Pilkington, UK Food and Drink Analyst, 5th May 2020
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