Cakes, Cake Bars and Sweet Baked Goods - UK - March 2018
“While this is a mature market in terms of overall usage, most people do not treat themselves to cakes and sweet baked goods that often, with scope for increasing frequency of usage. A mixture of activity is needed to appeal, as a broad spread of attributes are important to people when buying cakes. This includes both indulgent treats and products with healthier ingredients that increase permissibility. Strong associations with boosting the mood and special occasions are two key themes for supporting growth.”
– Richard Caines, Senior Food & Drink Analyst
This report examines the following issues:
- Scope for cakes to steal space on the menu from other sweet treats
- Broad range of attributes needed to capture people’s attention for different occasions
- Special occasions offer plenty of scope for adding value to market
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