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Description

Description

Ireland experienced an unseasonable and heavy rainfall-filled summer in 2015, which is likely to have had a detrimental effect on the number of Irish consumers camping or caravanning. Given that camping is a more weather-sensitive activity than other holiday types, poor weather conditions during peak camping months are likely to deter a number of consumers from venturing into the great outdoors.

This report answers the following areas:

  • How is the camping and caravanning sector expected to perform in 2015?
  • What are the constraints facing this market?
  • What are the reasons that have prevented camping or caravanning in the past?
  • What services would Irish consumers be interested in seeing at campsites?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Key themes of the report
        • Definition
          • Consumer data
            • Data sources
              • Abbreviations
              • Executive Summary

                  • The market
                    • Figure 1: Estimated total visitors who camped or used a caravan while holidaying in IoI, 2010-20
                  • Forecast
                    • Figure 2: Estimated total visitors who camped or used a caravan while holidaying in IoI, by domestic and overseas visitors, 2010-20
                  • Market factors
                    • Consumer confidence rising could threaten the camping sector
                      • Hotels remain the most popular accommodation
                        • Figure 3: Types of accommodation used for overnight stays in NI or RoI in the last 12 months, NI and RoI, July 2014
                      • Poor weather likely to decrease footfall
                        • Caravan production witnesses a slight decline in 2015
                          • Glamping offers an alternative to ‘traditional’ camping
                            • Companies and innovations
                              • The consumer
                                • Camping in a tent is the most popular camping accommodation
                                  • Figure 4: Types of accommodation used in the past three years, NI and RoI, September 2015
                                • Irish consumers seek to camp and caravan close to home
                                  • Figure 5: Locations in which consumers have camped or caravanned in the last three years, domestic, NI and RoI, September 2015
                                  • Figure 6: Locations in which consumers have camped or caravanned in the last three years, overseas, NI and RoI, September 2015
                                • Weather and preference for hotels keeping consumers from campsites
                                  • Figure 7: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, NI and RoI, September 2015
                                • Electric hook-up the main amenity Irish consumers would pay more for
                                  • Figure 8: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, NI and RoI, September 2015
                                • What we think
                                • Issues and Insights

                                  • How is the camping and caravanning sector expected to perform in 2015?
                                    • The facts
                                      • The implications
                                        • What are the constraints facing this market?
                                          • The facts
                                            • The implications
                                              • What are the reasons that have prevented camping or caravanning in the past?
                                                • The facts
                                                  • The implications
                                                    • What services would Irish consumers be interested in seeing at campsites?
                                                      • The facts
                                                        • The implications
                                                        • Market Overview

                                                          • Key facts
                                                            • Consumer confidence on the rise
                                                              • Figure 9: Indexed consumer confidence, NI, Q4 2012-Q1 2015
                                                              • Figure 10: Indexed consumer sentiment, RoI, September 2014-July 2015
                                                            • Stronger confidence could see holidaymakers trading up
                                                              • Hotels and rented accommodation remain top accommodation pick
                                                                • Figure 11: Types of accommodation used for overnight stays in NI or RoI in the last 12 months, NI and RoI, July 2014
                                                              • Movement on hotel building could boost competition
                                                                • Short break holidays are on the rise among Irish consumers
                                                                  • Figure 12: Percentage of RoI consumers who took a holiday in Ireland (RoI), by length of holiday, 2010-14
                                                                • Poor Irish weather could disturb campers
                                                                  • Caravan production witnesses a slight decline in 2015
                                                                    • Figure 13: Number of touring caravans produced in the UK, November 2012-May 2015
                                                                  • Growing demand for bigger caravans
                                                                    • Glamping offers an alternative to ‘traditional’ camping
                                                                    • Market Size and Forecast

                                                                      • Key points
                                                                        • Camping in Ireland attracts more than 2.5 million in 2014
                                                                          • Figure 14: Estimated total visitors who camped or used a caravan while holidaying in IoI, by domestic and overseas visitors, 2010-20
                                                                          • Figure 15: Estimated total visitors who camped or used a caravan while holidaying in IoI, by domestic and overseas visitors, 2013-15
                                                                        • Domestic tourists expected to decrease in 2015
                                                                          • Figure 16: Estimated total visitors who camped or used a caravan while holidaying in IoI, NI and RoI, 2010-20
                                                                          • Figure 17: Estimated total visitors who camped or used a caravan while holidaying in IoI, NI and RoI, 2010-20
                                                                        • Visitor numbers expected to rise in 2015
                                                                          • Figure 18: Estimated total visitor numbers, IoI, NI and RoI, 2010-20
                                                                      • Strengths and Weaknesses

                                                                        • Strengths
                                                                          • Weaknesses
                                                                          • Who’s Innovating?

                                                                            • Key facts
                                                                              • Betsy Blue
                                                                                • Haven caravan sites have the X Factor
                                                                                  • OPUS Moto
                                                                                  • Company Profiles

                                                                                      • Tourism Authorities
                                                                                        • Fáilte Ireland
                                                                                          • Tourism NI (formerly NITB)
                                                                                            • NI Camping and Caravan Sites
                                                                                              • Annalong Holiday Park
                                                                                                • Rushin House Caravan Park
                                                                                                  • Chestnutt Holiday Park
                                                                                                    • Six Mile Water Caravan Park
                                                                                                      • Clare Glen Caravan Park
                                                                                                        • RoI Camping and Caravan Parks
                                                                                                          • Camac Valley Tourist Caravan and Camping Park
                                                                                                            • Garrettstown House Holiday Park
                                                                                                              • Glen of Aherlow Caravan & Camping Park
                                                                                                                • Wave Crest Caravan Park
                                                                                                                  • Glenross Caravan & Camping Park
                                                                                                                    • Dunmore East Holiday Park
                                                                                                                      • Killarney Flesk Caravan & Camping Park
                                                                                                                        • Barley Cove Holiday Park
                                                                                                                          • Eagle Point Camping
                                                                                                                          • The Consumer – Usage of Camping and Caravanning

                                                                                                                            • Key points
                                                                                                                              • Camping in a tent is the most popular camping accommodation
                                                                                                                                • Figure 19: Types of accommodation used in the past three years, NI and RoI, September 2015
                                                                                                                              • Camping proves popular among younger consumers
                                                                                                                                • Figure 20: Consumers who have stayed in a tent in the last three years, by gender and age, NI and RoI, September 2015
                                                                                                                              • Motorhomes and static caravans appeal more to older consumers
                                                                                                                                • Figure 21: Consumers who have stayed in a static caravan or motorhome in the last three years, by gender and age, NI and RoI, September 2015
                                                                                                                              • NI Millennials show stronger caravan usage
                                                                                                                                • Camping and caravanning proves popular among families
                                                                                                                                  • Figure 22: Consumers who have stayed in a tent in the last three years, by age of child/ren in the household, NI and RoI, September 2015
                                                                                                                                • Caravanning popular with families
                                                                                                                                  • Figure 23: Consumers who have stayed in a static caravan or motorhome in the last three years, by age of child/ren in the household, NI and RoI, September 2015
                                                                                                                                • Irish consumers remain open-minded about camping and caravanning
                                                                                                                                • The Consumer – Location of Camping

                                                                                                                                  • Key points
                                                                                                                                    • Irish consumers seek to camp and caravan close to home
                                                                                                                                        • Figure 24: Locations in which consumers have camped or caravanned in the last three years, domestic, NI and RoI, September 2015
                                                                                                                                      • Leinster and Munster prove most popular camping counties in RoI
                                                                                                                                        • Figure 25: Consumers who have camped or caravanned in the Leinster or Munster in the last three years, NI and RoI, September 2015
                                                                                                                                        • Figure 26: Consumers who have camped or caravanned in Leinster and Munster in the last three years, by gender and social class, RoI, September 2015
                                                                                                                                      • NI consumers favour Co. Antrim and Co. Down
                                                                                                                                        • Figure 27: Consumers who have camped or caravanned in Co. Antrim and Co. Down in the last three years, NI and RoI, September 2015
                                                                                                                                      • Irish consumers look to the UK and France for overseas camping
                                                                                                                                        • Figure 28: Locations in which consumers have camped or caravanned in the last three years, overseas, NI and RoI, September 2015
                                                                                                                                        • Figure 29: Consumers who have camped or caravanned in the UK or France in the last three years, NI and RoI, September 2015
                                                                                                                                        • Figure 30: Number of UK holiday parks, by top five operators, September 2015
                                                                                                                                    • The Consumer – Reasons for Not Camping or Caravanning

                                                                                                                                      • Key points
                                                                                                                                        • Strong level of consumers would prefer to stay in hotel accommodation
                                                                                                                                          • Figure 31: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, NI and RoI, September 2015
                                                                                                                                        • Women and affluent consumers most likely to prefer a hotel/guesthouse
                                                                                                                                          • Figure 32: Consumers who have not been on a camping or caravanning holiday in the last three years because they would rather stay in a hotel or guesthouse, by gender and social class, NI and RoI, September 2015
                                                                                                                                        • Weather worries keep a third away from campsites
                                                                                                                                          • Figure 33: Consumers who have not been on a camping or caravanning holiday in the last three years because they were put off by the weather, by age, NI and RoI, September 2015
                                                                                                                                        • Comfort a key issue for affluent consumers
                                                                                                                                          • Figure 34: Consumers who have not been on a camping or caravanning holiday in the last three years because they were put off by a lack of comfort, by social class, NI and RoI, September 2015
                                                                                                                                        • Some feel they are the wrong age to go camping
                                                                                                                                          • Figure 35: Consumers who have not been on a camping or caravanning holiday in the last three years because they feel they are the wrong age for it, by age, NI and RoI, September 2015
                                                                                                                                      • The Consumer – Facilities Consumers Would Pay Extra For

                                                                                                                                        • Key points
                                                                                                                                          • Electric hook-up the main amenity Irish consumers would pay more for
                                                                                                                                            • Figure 36: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, NI and RoI, September 2015
                                                                                                                                          • Employed consumers show appetite for electric hook-ups
                                                                                                                                            • Figure 37: Consumers who would pay more for an electric hook-up when taking a camping or caravanning holiday, by gender and age, NI and RoI, September 2015
                                                                                                                                          • Private washing facilities most important to NI women
                                                                                                                                            • Figure 38: Consumers who would pay more for a private toilet/shower/bath facilities when taking a camping or caravanning holiday, by gender and social class, NI and RoI, September 2015
                                                                                                                                          • Consumers with teenagers would pay more for swimming pools
                                                                                                                                            • Figure 39: Consumers who would pay more for a swimming pool when taking a camping or caravanning holiday, by presence of children in the household, NI and RoI, September 2015
                                                                                                                                        • Appendix

                                                                                                                                          • NI Toluna data
                                                                                                                                            • Figure 40: Types of camping or caravanning holidays consumers have been on in the last three years, by demographics, NI, September 2015
                                                                                                                                            • Figure 41: Types of camping or caravanning holidays consumers have been on in the last three years, by demographics, NI, September 2015 (continued)
                                                                                                                                            • Figure 42: Types of camping or caravanning holidays consumers have been on in the last three years, by demographics, NI, September 2015 (continued)
                                                                                                                                            • Figure 43: Places that consumers have visited for a camping or caravanning holiday in the last three years, by demographics, NI, September 2015
                                                                                                                                            • Figure 44: Places that consumers have visited for a camping or caravanning holiday in the last three years, by demographics, NI, September 2015 (continued)
                                                                                                                                            • Figure 45: Places that consumers have visited for a camping or caravanning holiday in the last three years, by demographics, NI, September 2015 (continued)
                                                                                                                                            • Figure 46: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, by demographics, NI, September 2015
                                                                                                                                            • Figure 47: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, by demographics, NI, September 2015 (continued)
                                                                                                                                            • Figure 48: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, by demographics, NI, September 2015 (continued)
                                                                                                                                            • Figure 49: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, NI, September 2015
                                                                                                                                            • Figure 50: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, NI, September 2015 (continued)
                                                                                                                                            • Figure 51: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, NI, September 2015 (continued)
                                                                                                                                          • RoI Toluna data
                                                                                                                                            • Figure 52: Types of camping or caravanning holidays consumers have been on in the last three years, by demographics, RoI, September 2015
                                                                                                                                            • Figure 53: Types of camping or caravanning holidays consumers have been on in the last three years, by demographics, RoI, September 2015 (continued)
                                                                                                                                            • Figure 54: Types of camping or caravanning holidays consumers have been on in the last three years, by demographics, RoI, September 2015 (continued)
                                                                                                                                            • Figure 55: Places that consumers have visited for a camping or caravanning holiday in the last three years, by demographics, RoI, September 2015
                                                                                                                                            • Figure 56: Places that consumers have visited for a camping or caravanning holiday in the last three years, by demographics, RoI, September 2015 (continued)
                                                                                                                                            • Figure 57: Places that consumers have visited for a camping or caravanning holiday in the last three years, by demographics, RoI, September 2015 (continued)
                                                                                                                                            • Figure 58: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, by demographics, RoI, September 2015
                                                                                                                                            • Figure 59: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, by demographics, RoI, September 2015 (continued)
                                                                                                                                            • Figure 60: Reasons why consumers have not been on a camping or caravanning holiday in the last three years, by demographics, RoI, September 2015 (continued)
                                                                                                                                            • Figure 61: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, RoI, September 2015
                                                                                                                                            • Figure 62: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, RoI, September 2015 (continued)
                                                                                                                                            • Figure 63: Factors that consumers feel would be worth paying more for (if basic requirements have already been met) when taking a camping or caravanning holiday, RoI, September 2015 (continued)

                                                                                                                                        About the report

                                                                                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                        • The Consumer

                                                                                                                                          What They Want. Why They Want It.

                                                                                                                                        • The Competitors

                                                                                                                                          Who’s Winning. How To Stay Ahead.

                                                                                                                                        • The Market

                                                                                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

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                                                                                                                                          New Ideas. New Products. New Potential.

                                                                                                                                        • The Opportunities

                                                                                                                                          Where The White Space Is. How To Make It Yours.

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                                                                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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