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Description

Description

“Some 14% of Londoners are considering exiting the capital and ‘travelling in the UK while the Games are on so [they] can avoid it’, creating a significant target market likely to respond to the opportunity to get away but not break the bank.”

– Tom Rees, Senior Travel and Tourism Analyst

Some questions answered in this report include:

  • How can operators take advantage of the 2012 Olympics?
  • Will the staycation trend continue?
  • How can camping and caravanning trips be positioned to ‘win back’ lapsed holidaymakers?
  • What are the spending challenges facing camping and caravanning holidaymakers?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Total number and forecast of camping and caravanning holidays, 2006-16
              • Figure 2: Estimated volume of UK camping and caravanning holidays, by segment, 2011
            • Market factors
              • Two or three trips most likely
                • Figure 3: Percentage of adults booking UK and overseas holidays, 2010 and 2011
              • Average domestic holiday spend increases
                • Figure 4: Total number of domestic holidays, 2006-11
                • Figure 5: Average expenditure on domestic holidays, 2006-11
              • Weather impact
                • Figure 6: Mean UK annual temperatures and rainfall, 2000-11
              • VAT change for statics
                • C2 and AB surge forecast
                  • Figure 7: Forecast adult population growth, by socio-economic group, 2011-16
                • Ageing challenge
                  • Figure 8: Forecast trends in the age structure of the UK population, 2011-16
                  • Figure 9: Forecast trends in the lifestage structure of the UK population, 2011-16
                • Companies, brands and innovation
                  • The consumer
                    • Six in ten have been camping or caravanning
                      • Figure 10: Camping and caravanning holidays taken, February 2012
                    • South West/West Country top destination
                      • Figure 11: Top locations of camping or caravanning holidays (UK and overseas) in the last three years, February 2012
                      • Figure 12: Trends in camping or caravanning holiday country location choice, January 2011 vs February 2012
                    • Positive impression
                      • Figure 13: Attitudes towards camping and caravanning holidays, February 2012
                    • What we think
                    • Issues in the Market

                        • How can operators take advantage of the 2012 Olympics?
                          • Will the staycation trend continue?
                            • How can camping and caravanning trips be positioned to ‘win back’ lapsed holidaymakers?
                              • What are the spending challenges facing camping and caravanning holidaymakers?
                              • Future Opportunities

                                  • Trend: Carnivore, Herbivore...Locavore
                                    • Trend: Click and Connect
                                    • Internal Market Environment

                                      • Key points
                                        • Two thirds of adults take holidays
                                          • Figure 14: Percentage of adults booking UK and overseas holidays, 2010 and 2011
                                          • Figure 15: Total number of holidays and expenditure, 2006-11
                                        • Fourth year of staycation trend
                                          • Figure 16: Total number of domestic holidays and expenditure, 2006-11
                                        • Overseas holiday volume flat, while spending falls
                                          • Figure 17: Total number of overseas holidays and expenditure, 2006-11
                                        • Average domestic spend increasing
                                          • Figure 18: Average expenditure on domestic holidays, 2006-11
                                          • Figure 19: Average annual unleaded petrol and diesel prices, 2006-12
                                          • Figure 20: Monthly UK petrol, diesel and oil price trends, January 2009-January 2012
                                        • Overseas average expenditure drops
                                          • Figure 21: Average expenditure on overseas holidays, 2006-11
                                        • European surge; euro rate improves slightly
                                          • Figure 22: Outbound holiday visits, by region visited, 2006-11
                                          • Figure 23: Annual average exchange rates for Sterling, 2007-12*
                                        • Temperature rises for 2011
                                          • Figure 24: Mean UK annual temperatures and rainfall, 1960-2011
                                          • Figure 25: UK weather trends, 2006-11
                                        • Statics hit by VAT
                                        • Broader Market Environment

                                          • Key points
                                            • Family fortunes
                                              • Figure 26: Forecast adult population trends, by lifestage, 2006-16
                                              • Figure 27: UK households, by size, 2006-16
                                              • Figure 28: Trends in the age structure of the UK population, 2011-16
                                              • Figure 29: Trends and projections in the UK population, by age group, 2006-16
                                            • The value of value
                                              • Figure 30: Forecast adult population trends, by socio-economic group, 2006-16
                                            • It’s the economy
                                              • Figure 31: GDP quarterly percentage change, Q1 2006-Q4 2011
                                              • Figure 32: UK Consumer Confidence Index, January 2008-February 2012
                                            • Online in the UK
                                              • Figure 33: Broadband penetration, by demographics, 2006-11
                                          • Competitive Context

                                            • Key points
                                              • Olympic hotel warnings suggest opportunities
                                                • Figure 34: Market size by volume of trips and nights staying in UK hotels, by domestic and inbound visits, 2006-11
                                              • Holiday centre stays up
                                                • Figure 35: Volume and value of the UK holiday centres market, 2006-11
                                              • Costs shift for overseas destinations
                                                • Figure 36: Hotel price comparison across the 45 most popular European cities (excluding the UK), January 2009-January 2012
                                                • Figure 37: Post Office Holiday Costs Barometer, 2011 and 2012
                                            • Who’s Innovating?

                                              • Key points
                                                • The great indoors
                                                  • Bus, ‘copter…tank?
                                                    • Caravans for bikes, caravans for autumn
                                                      • Time for change
                                                        • Done in 60 seconds
                                                          • Zoos and gardens
                                                            • Online and overseas
                                                              • ‘Greenest ever’
                                                              • Market Size and Forecast

                                                                • Key points
                                                                  • Growth resumes
                                                                    • Figure 38: Camping and caravanning holidays taken in the UK (including owned statics) and overseas, 2006-16
                                                                    • Figure 39: Camping and caravanning holidays taken in the UK (excluding owned statics) and overseas, 2006-16
                                                                  • Forecasts
                                                                    • Figure 40: Total number and forecast of camping and caravanning holidays, 2006-16
                                                                    • Figure 41: Total number and forecast of camping and caravanning holidays taken in the UK (including owned statics), 2006-16
                                                                    • Figure 42: Total number and forecast of camping and caravanning holidays taken in the UK (excluding owned statics), 2006-16
                                                                    • Figure 43: Total number and forecast of overseas camping and caravanning holidays, 2006-16
                                                                  • Forecast methodology
                                                                  • Segment Performance

                                                                    • Key points
                                                                      • All segments return to growth
                                                                        • Figure 44: Volume of UK camping and caravanning holidays, by segment, 2006-11
                                                                        • Figure 45: Value of UK camping and caravanning holidays, by segment, 2006-11
                                                                        • Figure 46: Estimated average expenditure on UK camping and caravanning holidays, by segment, 2006-11
                                                                        • Figure 47: Average expenditure on UK camping and caravanning holidays, by segment vs average domestic and overseas holiday spend, 2011
                                                                      • Lazy days
                                                                        • Figure 48: Activities enjoyed during holidays/short breaks by camping/caravanning holidaymakers, 2010 and 2011
                                                                    • Market Share

                                                                      • Key points
                                                                        • Hotels hold up against travel drop
                                                                          • Figure 49: Domestic trips accommodation (including holidays, business, VFR and other purposes), 2006-10
                                                                      • Companies and Products

                                                                          • Vacansoleil
                                                                            • Park Resorts
                                                                                • Figure 50: Key financials for Park Resorts Ltd, 2010 and 2011
                                                                              • National Caravan Council
                                                                                • Hoseasons
                                                                                    • Figure 51: Key financials for The Hoseasons Group Ltd, 2009 and 2010
                                                                                  • Haven Holidays
                                                                                      • Figure 52: Key financials for Haven Leisure Ltd, 2009 and 2010
                                                                                    • Forest Holidays
                                                                                        • Figure 53: Key financials for Forest Holidays LLP, 2010 and 2011
                                                                                      • Eurocamp/Keycamp
                                                                                        • The Caravan Club
                                                                                            • Figure 54: Key financials for The Caravan Club Ltd, 2009 and 2010
                                                                                          • Canvas Holidays
                                                                                              • Figure 55: Key financials for Canvas Holidays Ltd, 2009 and 2010
                                                                                            • The Camping and Caravanning Club
                                                                                                • Figure 56: Key financials for The Camping and Caravanning Club Ltd, 2010 and 2011
                                                                                            • Camping and Caravanning Holidays Taken

                                                                                              • Key points
                                                                                                • Six in ten have been camping/caravanning
                                                                                                  • Figure 57: Camping and caravanning holidays taken, January 2011 and February 2012
                                                                                                • Age and family indicators
                                                                                                  • Lapsed users and luxury
                                                                                                    • Type of takers
                                                                                                      • Non-users
                                                                                                      • Location of Camping and Caravanning Holidays

                                                                                                        • Key points
                                                                                                          • More than nine in ten travelled in UK
                                                                                                            • Figure 58: Location of camping or caravanning holiday in the last three years, February 2012
                                                                                                          • Destinations don’t change
                                                                                                            • Figure 59: Camping or caravanning location choice, January 2011 vs February 2012
                                                                                                          • Going local
                                                                                                            • Caravans confer freedom
                                                                                                              • Figure 60: Location of camping or caravanning holiday in the last three years, by type of camping or caravanning holiday, February 2012
                                                                                                            • Overseas loyalty
                                                                                                              • Figure 61: Attitudes towards camping and caravanning holidays, by camping or caravanning location choice in the last three years, February 2012
                                                                                                          • Attitudes Towards Camping and Caravanning Holidays

                                                                                                            • Key points
                                                                                                              • Positive attitudes prominent
                                                                                                                • Figure 62: Attitudes towards camping and caravanning holidays, 2009-12
                                                                                                              • Gender, age – and kids
                                                                                                                • Value perception cuts across demographics
                                                                                                                  • The negatives
                                                                                                                    • The planners
                                                                                                                      • Opinions of the yes and no camp
                                                                                                                        • Figure 63: Attitudes towards camping and caravanning holidays, by holidays taken, February 2012
                                                                                                                    • Targeting Opportunities

                                                                                                                      • Key points
                                                                                                                        • Target groups
                                                                                                                          • Figure 64: Camping and caravanning holidays target groups, February 2012
                                                                                                                        • Continual Campers
                                                                                                                          • Demographic profile
                                                                                                                            • Marketing message
                                                                                                                              • Could Camp
                                                                                                                                • Demographic profile
                                                                                                                                  • Marketing message
                                                                                                                                    • Camped Out
                                                                                                                                      • Demographic profile
                                                                                                                                        • Marketing message
                                                                                                                                          • Camp Apathetic
                                                                                                                                            • Demographic profile
                                                                                                                                              • Marketing message
                                                                                                                                                • The Negative Camp
                                                                                                                                                  • Demographic profile
                                                                                                                                                    • Marketing message
                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                        • Figure 65: Forecast of camping and caravanning holiday volume, best and worst case scenarios, 2011-16
                                                                                                                                                        • Figure 66: Forecast of camping and caravanning holidays taken in the UK (including owned statics) volume, best and worst case scenarios, 2011-16
                                                                                                                                                        • Figure 67: Forecast of camping and caravanning holidays taken in the UK (excluding owned statics) volume, best and worst case scenarios, 2011-16
                                                                                                                                                        • Figure 68: Forecast of overseas camping and caravanning holiday volume, best and worst case scenarios, 2011-16
                                                                                                                                                    • Appendix – Camping and Caravanning Holidays Taken

                                                                                                                                                        • Figure 69: Experience of camping and caravanning holidays taken, by demographics, February 2012
                                                                                                                                                        • Figure 70: Other experience of camping and caravanning holidays taken, by demographics, February 2012
                                                                                                                                                    • Appendix – Location of Camping and Caravanning Holidays

                                                                                                                                                        • Figure 71: Location of camping or caravanning holiday in the last three years, by demographics, February 2012
                                                                                                                                                    • Appendix – Attitudes Towards Camping and Caravanning Holidays

                                                                                                                                                        • Figure 72: Attitudes towards camping and caravanning holidays, by location of camping or caravanning holiday in the last three years, February 2012
                                                                                                                                                        • Figure 73: Most popular attitudes towards camping and caravanning holidays, by demographics, February 2012
                                                                                                                                                        • Figure 74: Next most popular attitudes towards camping and caravanning holidays, by demographics, February 2012
                                                                                                                                                    • Appendix – Targeting Opportunities

                                                                                                                                                        • Figure 75: Camping and caravanning holidays taken in the last three years, by target groups, February 2012
                                                                                                                                                        • Figure 76: Attitudes towards camping and caravanning holidays, by target groups, February 2012
                                                                                                                                                        • Figure 77: Target groups, by demographics, February 2012

                                                                                                                                                    About the report

                                                                                                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                    • The Consumer

                                                                                                                                                      What They Want. Why They Want It.

                                                                                                                                                    • The Competitors

                                                                                                                                                      Who’s Winning. How To Stay Ahead.

                                                                                                                                                    • The Market

                                                                                                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                    • The Innovations

                                                                                                                                                      New Ideas. New Products. New Potential.

                                                                                                                                                    • The Opportunities

                                                                                                                                                      Where The White Space Is. How To Make It Yours.

                                                                                                                                                    • The Trends

                                                                                                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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