Camping and Caravanning - UK - April 2013
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“In the age of independent travel and individualised consumerism where traditional class identities are often weaker than in the past, the social element of going on holiday is often overlooked, apart from certain markets such as group and schools holidays. Campsites and caravan sites still provide this experience of community. This holiday style retains its greatest appeal to more working class C2D families particularly in the north but can also be more widely attractive for many: the imagery of gathering around the camp fire telling stories or singing, for example, still possesses an elemental power, perhaps more so in an age of growing social isolation and virtualised online social relationships.”
– John Worthington, Senior Analyst
Some questions answered in this report include:
Overseas holidays are down 20% and domestic holidays are up 10% since 2007. Household spending power has been sharply curtailed in austerity Britain. An era of conspicuous consumption has given way to one of frugality for many people. The circumstances are favourable for a major revival of camping and caravanning, one of the most affordable holiday types.
However, 2012 saw domestic camping and caravanning trips fall 6.5%, wiping out the 6.6% growth seen over the previous four years and returning to pre-recessionary 2007 levels. Record levels of rainfall are to blame. The sector remains highly sensitive to increasingly unstable weather patterns. Consumer attitudes are positive towards these holidays, but, in addition to weather, perceived lack of comfort also remains a key impediment.
This report analyses market trends, consumer preferences and attitudes towards camping and caravanning holidays, investigating the core market factors, key players and products in the industry, as well as supplying five-year volume and value forecasts for the market.
Camping and caravanning refers to holidays that use tents, trailer tents, touring caravans, caravan holiday homes, park homes and motorhomes as accommodation. Holidaymakers may own or rent their equipment, and can travel to their destination carrying their tent or towing their caravan or trailer tent. Alternatively, they can stay in caravan holiday homes (statics) or tents that are already in place at the camping or caravanning park.
An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.
The standard travel and tourism definitions used in the terminology of this report are as follows:
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