Canada Arts and Crafts Consumer Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Arts and Crafts Consumer market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For the purposes of this report, “arts and crafts” describe projects made by consumers for recreational or commercial purposes, either using a kit or from base materials. Relevant items in this category include:
- Photo crafts (eg photography, scrapbooking)
- Knitting or crocheting
- Sewing crafts (eg quilting, embroidery)
- Drawing/colouring (eg calligraphy, colouring books)
- Home/event decorating
- Paper crafts (eg card making, origami)
- Cake/dessert decorating
- Kids’ crafts (eg making slime, nebula jars)
- Tech crafting (eg 3D printing, program-assisted drawing)
Crafters: respondents who have made any type of art or craft evaluated by the survey within the past 12 months (leading up to December 2018).
Expert analysis from a specialist in the field
Written by Carol Wong-Li, a leading analyst in the Lifestyles & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The majority (58%) of Canadians participated in making at least one type of arts/craft activity in 2018. Although engagement is likely more sporadic for most, the process of making arts and crafts meets a number of wellness benefits for consumers including relaxation and bonding with family or friends
Associate Director - Lifestyles & Leisure
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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