Canada Attitudes Toward Gaming Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Attitudes Toward Gaming, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
The focus of this report will be to investigate what share of consumers play video games, the reasons for playing vs not playing and the overall attitudes towards video games. As will be shown in this report, the market is at a turning point between younger consumers who are focused on online gaming, eSports and watching others play while older consumers prefer to use games to relax and disconnect.
Because of the rapid change in the video game market – and the likelihood of more change in the coming years – it is worthwhile to investigate the current behaviours and attitudes around video games. The findings of this report are based on the results of Mintel’s exclusive research and will help provide clarity on an industry that has grown to the point of being considered a major entertainment source, on par with TV, movies and music.
Expert analysis from a specialist in the field
Written by Scott Stewart, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Video games represent an exciting part of the technology industry. Not only are they fun to play, but they have evolved exponentially in both technological capabilities as well as market appeal. Today, the majority of Canadian adults are playing video games – whether it’s on a dedicated console, a personal computer, a smartphone or a tablet. And with the growth in online gaming, eSports and video game streaming services, the market is going to continue its evolution in the years to come.
Senior Technology and Media Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.