Canada Canadian Lifestyles: Redefining the Mainstream Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Canadian Lifestyles: Redefining the Mainstream market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report provides a comprehensive overview of Canadians’ spending in 2017, in total as well as across 16 consumer categories. A demographic profile of Canadians as well as an examination of the economic conditions impacting spending is also included. The Report also includes an analysis of Canadian perception of their current financial situation, where they are spending discretionary funds, their perception on the attainability of financial goals and the values associated with being Canadian.
This Report builds on the analysis presented in Mintel’s Canadian Lifestyles 2017: Pride and Purse Strings – Canada, April 2017 Report, as well as the 2016, 2015 and 2014 Reports.
The consumer markets Report also includes findings from key consumer categories: food (at home); in-home food; alcoholic drinks (at home and out of home); non-alcoholic drinks (in home); leisure spending areas (dining out, clothing and footwear, vacations and tourism, leisure and entertainment); health and wellness (beauty and personal care, OTCs and pharmaceuticals); technology and communications; transportation; personal finance; and housing.
Expert analysis from a specialist in the field
Written by Carol Wong-Li, a leading analyst in the Lifestyles and Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Not only are consumers currently feeling better about their financial situations this year, the majority of Canadians also feel that their financial goals are attainable. Even though there isn’t necessarily a Canadian version of the ‘American Dream’, there is a sense of optimism that exists amongst consumers. Optimism is also reflected on a societal level with Canadians being proud and diversity being embraced – so much so that it is seen as a key part of what it means to be ‘Canadian’.
Senior Analyst, Lifestyles and Leisure
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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