Canada Car Purchasing Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Car Purchasing Process market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report explores how auto manufacturers, car dealers as well as car research and vehicle inventory websites can contend in an increasingly competitive space, particularly for players looking to pick up incremental sales or those looking to defend their current share of the marketplace.
The primary focus of this report will be based on the results of Mintel’s exclusive research and focuses on the car purchasing process; including vehicle purchase plans, vehicle purchase period, the type of vehicle consumers intend to purchase, pre-purchase decisions, vehicle research and resources planned to be utilized and attitudes towards the car purchasing process. in addition, trends/innovations, issues and insights, market factors, marketing and advertising campaigns are explored.
Expert analysis from a specialist in the field
Written by Andrew Zmijak, a leading analyst in the Automotive sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The test drive remains essential in the car buying process but many are turning to online research, including reviews submitted by consumers as well as professionals in the field. Most consumers are performing research on incentives, car performance and car features, making them well informed before they visit a dealership. Maintenance costs are a prime concern among consumers with many also feeling that buying a vehicle is a stressful process
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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