Canada Cultured Dairy Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cultured Dairy market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following categories in examining categories that are, or are associated with, cultured dairy:
- Regular yogurt (eg plain)
- Probiotic yogurt (eg Activia)
- Yogurt with higher protein (eg Greek, skyr)
- Yogurt drinks (not smoothies)
- Dairy based dips (eg onion)
- Dairy based dressing (eg ranch)
- Sour cream
- Cottage cheese
- Internationally-inspired cultured dairy products (eg lassi, crème fraîche)
Outside of behaviour, respondents for this Report were asked about dairy, and not cultured dairy specifically. This is to avoid creating confusion for respondents, of whom many indicate no preference for cultured over pasteurized dairy products and are unlikely to make distinctions in terms of the processing methods.
Expert analysis from a specialist in the field
Written by Joel Gregoire, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Cultured dairy products are a mainstay for Canadians, with yogurt proving to be the most popular. From a broad perspective, there has been an evolution around yogurt and cultured dairy. Over the past decade, the categories that fall within the cultured dairy space have leveraged health claims and the continued rise of snacking. While health claims remain a key area of opportunity, companies are focusing on taste and texture, positioning products as offering simple and natural ingredients. Not everyone has the same demands of the dairy they eat. Younger and older consumers hold different priorities when it comes to health claims and new Canadians, particularly those from South Asia, also use cultured dairy differently. Given Canada’s aging population, the growing importance of the iGeneration and continued importance of Millennials and Canada’s changing demographic composition, understanding the differences and similarities between different segments can help companies hone messages that resonate.
Associate Director - Food & Drink
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