Canada Delivery Services and Meal Kits Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Delivery Services and Meal Kits market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definition for meal kits:
- Meal kits include kits that are delivered or can be purchased at retailers/grocery stores. Meal kits include options that require preparation (eg chopping, mixing).
What you need to know
Meal kits are all-in-one meal solutions. They include the ingredients needed with step-by-step instructions to make simple or more complex dishes. The challenge, however, is Canadians view them as expensive.
While third-party forecasts and industry watchers expect meal kits to grow in the coming years, companies looking to take advantage of meal kits’ expected ascendance will need to offer solutions that convey ease as what consumers perceive to be a reasonably-priced level, or offer a more efficient use of ingredients supplementing one’s trips to the grocery store. Canadians’ increasing comfort with online ordering will likely also add fuel to meal kits’ growth, particularly as more start-ups enter the market and existing consumer packaged goods companies and retailers invest in the space.
Expert analysis from a specialist in the field
Written by Joel Gregoire, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
By most accounts, meal kits represent an opportunity for future growth. Nevertheless, hurdles exist. One is cost and another is an increasingly competitive market as more start-ups, retailers, and consumer packaged goods companies enter the space. Recognizing opportunity, there is a push to get a foot-hold in this market. The aim of this Report is to provide guidance on usage, interest, what is appealing, and not appealing about meal kits. Altogether, the consumer feedback collected for this Report helps inform who is more and less likely to use meal kits and, among different groups (eg parents, age groups), what perceptions are they more and less likely to hold towards the format with the aim of helping inform meal kit providers around innovation and positioning.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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