Canada Digital Content Consumption Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Digital Content Consumption market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report focuses on digital content consumption among Canadian consumers. Digital content includes information that is digitally broadcasted, streamed, or contained in computer files.
For the purposes of this report, digital content includes:
- online articles
- online news
- social media
- digital audio
- digital video
- streaming services
What you need to know
Although a significant share of users consume digital content, leading consumer behaviour exhibits that many have watched/ downloaded free movies and/or TV shows online. With plenty of free digital content that can be found over the internet, accessibility to these mediums is easier than ever. Consequently, brands in the category will need to emphasize the strong points of their services/ products and provide a cost-effective, efficient, and expansive library of content to win consumers and mitigate the probability that they seek unlawful content.
Expert analysis from a specialist in the field
Written by Andrew Zmijak, a leading analyst in the Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The vast majority of consumers who have performed online activities have done so at least once per month. This includes online activities such as reading/watching news online, reading articles on websites, reading articles on social media, watching videos on social media, viewing/sharing photos online, using a video streaming service, watching live sports online, watching TV shows online, and using apps for digital content.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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