Canada Digital Trends Consumer Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Digital Trends Consumer market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Online shopping is becoming the norm
- Audio consumption is an emerging trend to watch
- Paid digital content is in a battle with free content
- Personal computers are still a very important digital device
- New technologies are often slow to be adopted by the mass market
- High-earning young consumers are the key target in the digital market
Covered in this report
This report covers digital trends:
- Digital devices: physical pieces of equipment that contains some sort of computing capability. This includes smartphones and tablets as well as personal computers, digital cameras and eReaders, among other devices
- Digital activities: tasks carried out on digital devices
Expert analysis from a specialist in the field
Written by Scott Stewart, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The digital market is fast moving and encompasses many different products and services. From smartphones and tablets to TVs and Blu-ray players to streaming music and video platforms, this dynamic market is constantly evolving. With all of this innovation, it can be challenging to understand how consumer behaviour is actually changing; and it is even more difficult to accurately predict where a market as dynamic as this is going in the future.
Senior Technology and Media Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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