Canada Ethnic Foods Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Ethnic Foods market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- With international foods being mainstream for many, finding new opportunities can prove challenging
- South Asians in Canada appear less likely to eat foods that differ from what they are accustomed to
- Many view grocers that don’t offer international cuisines as outdated
Covered in this report
For the purposes of this report, Mintel has used the following definitions of ethnic/international/internationally inspired foods in which Canadians were asked what international foods they ate in the past six months and what they would like to try:
- African (eg Moroccan, Ethiopian)
- Caribbean (eg jerk chicken, roti)
- Chinese (eg fried rice, dim sum)
- Eastern European/Russian (eg borscht, pierogi)
- Greek (eg moussaka, souvlaki)
- Indian/South Asian (eg Pakistani, Sri Lankan)
- Italian (eg chicken parmigiana, cannoli)
- Japanese (eg sushi, bento box)
- Korean (eg bulgogi, kimchi)
- Latin American/Mexican (eg tacos, fajitas)
- Middle Eastern (eg Egyptian, Lebanese)
- Southeast Asian (eg Filipino, Thai)
Expert analysis from a specialist in the field
Written by Joel Gregoire, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
It’s no surprise that the overwhelming share of Canadians say they eat internationally inspired foods in one form or another. What drives Canadians to do so is a yearning for culinary exploration and adventurous eating experiences. With most Canadians agreeing that they’re “more open to eating international foods now than (they were) a few years ago”, it’s becoming increasingly incumbent for grocers and food manufacturers to offer a credible selection of ethnic foods in order to “keep up with the times”. This Report delves into what internationally inspired foods Canadians claim to be eating, what they are less likely to eat but are interested in trying and the motivations for why they turn to these foods in general.
Associate Director - Food & Drink
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