Canada Family Car Buying Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Family Car Buying market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report focuses on family car buying in the Canadian market. While there is no official definition of a “family car”, for the purposes of this report Mintel defines family cars as vehicles large enough to comfortably transport a family of four or more people. This includes midsize cars, full-size cars, midsize and full-size SUVs, midsize and full-size crossovers and minivans. Additionally, several models of pickup trucks and conversion/cargo vans are family-oriented.
Key points included
- Minivans lack appeal
- Family cars should provide a lot
- Viewpoints on family vehicle characteristics differ by gender
Expert analysis from a specialist in the field
Written by Andrew Zmijak, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Most Canadians planning on purchasing a vehicle in the next three years are considering sedans or SUVs (Sports Utility Vehicles). Parents in particular are more likely to consider SUVs, minivans, wagons/hatchbacks and full-size vans, which are typically synonymous with ‘family vehicles’. Additionally, most intend to use the next vehicle they purchase for things such as shopping, running errands, road trips, commuting to work, driving for pleasure and for driving their family. According to Canadians, safety, comfort and reliability are the top family vehicle characteristics. Parents are more likely to exhibit a greater interest towards features that revolve around interior room and convenience features. Consequently, Canadians will likely seek a variety of features to meet their diverse requirements when choosing a family vehicle.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.