Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Canada Internet/Satellite Radio Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Internet/Satellite Radio market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report covers internet/satellite radio:

  • Internet radio: any audio content source that is distributed to consumers online.
  • Satellite radio: subscription-based radio service that is commercial-free and broadcast using satellite signals instead of traditional AM/FM signals.
  • Online music streaming services: cloud-based websites/apps that have a broad selection of music that users can access on demand (eg Spotify, Apple Music).
  • Radio station websites: live radio station feeds that are made available on each individual radio station’s website.
  • Internet radio streaming platforms: websites/apps that aggregate a collection of radio station website feeds and allow users to listen through their computers and mobile devices (eg iHeartRadio, TuneIn).
  • Audio content: includes any content that can be consumed audibly, such as music, talk radio, podcasts, live sports and audiobooks.

What you need to know

In a 2002 interview with The New York Times, legendary musician David Bowie predicted, “the absolute transformation of everything that we ever thought about music will take place within 10 years, and nothing is going to be able to stop it.” He went on to say that, “music itself is going to become like running water or electricity.” Almost two decades later, Mr. Bowie’s prophecies appear to be coming true. A music industry that has traditionally focused on the development of personal libraries and collections – whether they were vinyl records, cassette tapes, CDs or MP3s – is now seeing its content provided by monthly access to consumers via mobile networks and Wi-Fi connections. At the same time, the radio airwaves are no longer completely dependent on AM and FM signals; broadcasts are now being sent directly to cars and homes from satellites with global capabilities.

The primary focus of this report will be to investigate how consumers are currently listening to music and other audio content, and where the market seems to be going. As will be shown in this Report, the shift to internet-based music streaming services is not just an innovation of convenience – it’s proving David Bowie right by disrupting the way consumers have listened to and discovered music for decades. The findings of this Report are based on the results of Mintel’s exclusive research and will help provide clarity on a market that has abruptly evolved beyond its traditional roots in tangible, hard copy media and towards a world that values access over ownership

Expert analysis from a specialist in the field

Written by Scott Stewart, a leading analyst in the Technology and Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In a 2002 interview with The New York Times, legendary musician David Bowie predicted, “the absolute transformation of everything that we ever thought about music will take place within 10 years, and nothing is going to be able to stop it.” He went on to say that, “music itself is going to become like running water or electricity.” Almost two decades later, Mr. Bowie’s prophecies appear to be coming true. A music industry that has traditionally focused on the development of personal libraries and collections – whether they were vinyl records, cassette tapes, CDs or MP3s – is now seeing its content provided by monthly access to consumers via mobile networks and Wi-Fi connections. At the same time, the radio airwaves are no longer completely dependent on AM and FM signals; broadcasts are now being sent directly to cars and homes from satellites with global capabilities. Scott Stewart
Senior Technology and Media Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Satellite radio is vulnerable to emerging internet radio technology
            • Figure 1: Usage occasions for radio, August 2018
          • Significant barriers are limiting the growth potential of online music streaming
            • Figure 2: Reasons for not subscribing to paid audio content, August 2018
          • The opportunities
            • Almost half of consumers are already paying for an internet/satellite radio service
              • Figure 3: Music streaming service subscriptions, by age, August 2018
            • Many potential subscribers are already using free online music sources
              • Figure 4: Non-subscription audio content sources, August 2018
            • Online music streaming is changing how people discover and consume music
              • Figure 5: Sources used to discovered new music, August 2018
            • What it means
            • The Market – What You Need to Know

              • A brief history of internet radio
                • Data requirements for online music streaming
                  • The decline of CDs and digital downloads
                    • Satellite vs traditional radio in major cities
                      • Impact of internet radio on local radio advertisers
                        • Online streaming services fit with overall tech innovation
                        • Market Factors

                          • A brief history of internet radio
                            • Data requirements for online music streaming
                                • Figure 6: Spotify, September 2018
                              • The decline of CDs and digital downloads
                                • Satellite vs traditional AM/FM radio in major cities
                                  • Impact of internet radio on local radio advertisers
                                    • Online streaming services fit with overall tech innovation
                                      • Figure 7: Music fans: Introducing Actions for your Google Assistant, January 2018
                                      • Figure 8: This is Spotify Connect, September 2016
                                  • Key Players – What You Need to Know

                                    • Streaming services are expanding beyond music
                                      • Spotify is moving into the gaming world
                                        • SiriusXM Radio is using mergers and acquisitions strategically
                                          • The streaming service business model may not be sustainable long term
                                            • The music streaming market is difficult for new entrants
                                              • Streaming music services are getting creative to differentiate
                                                • Leveraging data from streaming services and other databases
                                                • What’s Working?

                                                  • Streaming services are expanding beyond music
                                                    • Spotify is moving into the gaming world
                                                      • SiriusXM Radio is using mergers and acquisitions strategically
                                                      • Challenges

                                                        • The streaming service business model may not be sustainable long term
                                                          • The music streaming market is difficult for new entrants
                                                          • What’s Next?

                                                            • Streaming music services are getting creative to differentiate
                                                              • Leveraging data from streaming services and other databases
                                                              • The Consumer – What You Need to Know

                                                                • Prevalence of paid radio subscriptions
                                                                  • Consumption of non-subscription audio content
                                                                    • Satellite radio’s role in the audio content market
                                                                      • Barriers to paid streaming subscriptions
                                                                        • How streaming is changing consumer behaviour
                                                                        • Prevalence of Paid Radio Subscriptions

                                                                          • Paid subscriptions are in the minority, but are still sizeable
                                                                            • Figure 9: Music streaming service subscriptions, by age, August 2018
                                                                            • Figure 10: Music streaming service subscriptions, by age and gender, August 2018
                                                                            • Figure 11: Audio content listened to at work among 25-44-year-olds, by gender, August 2018
                                                                            • Figure 12: Music streaming service subscriptions, by income, August 2018
                                                                            • Figure 13: Music streaming service subscriptions, by age and income, August 2018
                                                                            • Figure 14: Music streaming service subscriptions, by presence of children, August 2018
                                                                          • Music streaming services are highly competitive
                                                                            • Figure 15: Music streaming services subscribed to, August 2018
                                                                            • Figure 16: Music streaming services subscribed to, by gender, August 2018
                                                                            • Figure 17: How to make Mondays (sorta) awesome, October 2015
                                                                            • Figure 18: Apple Music: Asahd vs Khaled: The Negotiation – Apple, July 2018
                                                                            • Figure 19: Amazon Prime Membership – Discover Your Benefits, October 2015
                                                                        • Consumption of Non-Subscription Audio Content

                                                                          • Consumers are still using traditional channels for audio content
                                                                            • Figure 20: Non-subscription audio content sources, August 2018
                                                                            • Figure 21: Listen to traditional AM/FM radio, by age, August 2018
                                                                            • Figure 22: Usage occasions for traditional AM/FM radio, August 2018
                                                                            • Figure 23: Your Google Assistant for Android Auto: Get entertainment, January 2018
                                                                            • Figure 24: Source of audio content, by age, August 2018
                                                                          • Alternative sources of audio content are trying to establish a position
                                                                            • Figure 25: Paid vs free access to online music streaming services, by age, August 2018
                                                                            • Figure 26: Usage of internet radio stations and platforms, by income, August 2018
                                                                        • Satellite Radio’s Role in the Audio Content Market

                                                                          • Satellite radio is one-dimensional and vulnerable
                                                                            • Figure 27: Subscribe to SiriusXM Radio, by income, August 2018
                                                                            • Figure 28: Usage occasions for radio, August 2018
                                                                            • Figure 29: Usage occasions for radio, August 2018
                                                                          • Automobile innovation is a threat to satellite radio
                                                                              • Figure 30: Subscribe to SiriusXM Radio, by living area, August 2018
                                                                          • Barriers to Paid Streaming Subscriptions

                                                                            • Half of non-subscribers think free content is just as good
                                                                              • Figure 31: Reasons for not subscribing to paid audio content, August 2018
                                                                              • Figure 32: Don’t subscribe to paid audio content because free content is just as good, by age, August 2018
                                                                              • Figure 33: Source of non-subscription audio content, by ‘free content is just as good’, August 2018
                                                                              • Figure 34: Don’t listen to enough audio content to make subscription worth it, by age, August 2018
                                                                              • Figure 35: Don’t listen to enough audio content to make subscription worth it, by age and income, August 2018
                                                                            • Removing ads is a significant advantage for paid services
                                                                              • Figure 36: Reasons for subscribing to paid audio content, August 2018
                                                                              • Figure 37: Reasons for subscribing to paid audio content: ‘I don’t like listening to ads’, by age, August 2018
                                                                              • Figure 38: Spotify, September 2018
                                                                          • How Streaming is Changing Consumer Behaviour

                                                                            • People are listening to audio content in new ways
                                                                                • Figure 39: Use music streaming services to listen to songs I wouldn’t otherwise pay for, by age, August 2018
                                                                                • Figure 40: Discovered new music on streaming services, by age, August 2018
                                                                                • Figure 41: Sources used to discovered new music, August 2018
                                                                                • Figure 42: Use when hosting social gatherings, August 2018
                                                                              • Streaming services are helping to curb illegal download activity
                                                                                  • Figure 43: Getting less music from torrent/peer-to-peer sites, by age, August 2018
                                                                              • Appendix – Data Sources and Abbreviations

                                                                                • Data sources
                                                                                  • Consumer survey data
                                                                                    • Abbreviations and terms
                                                                                      • Abbreviations
                                                                                        • Terms