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Canada

Canada Market Research

Mintel’s market research reports let you think global but act local with Canada-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Canada’s major business sectors and unrivalled insights into how Canadian consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 13
  1. Car Purchasing Process - Canada - August 2019

    • Consumer Report
    • August 2019
    • Canada

    "The test drive remains essential in the car buying process but many are turning to online research, including reviews submitted by consumers as well as professionals in the field. Most consumers are performing research on incentives, car performance and car features, making ...

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  2. SUVs, Crossovers and Pickup trucks - Canada - March 2019

    • Consumer Report
    • March 2019
    • Canada

    "The category is well positioned given that Canadians are most likely to consider an SUV for their next vehicle purchase. Parents in particular are more likely to contemplate an SUV, which are commonly associated with family vehicles. Additionally, crossovers trail SUVs and ...

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  3. Family Car Buying - Canada - December 2018

    • Consumer Report
    • December 2018
    • Canada

    "Most Canadians planning on purchasing a vehicle in the next three years are considering sedans or SUVs (Sports Utility Vehicles). Parents in particular are more likely to consider SUVs, minivans, wagons/hatchbacks and full-size vans, which are typically synonymous with ‘family ...

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  4. In-car Electronics: Entertainment, Navigation and Audio - Canada - July 2018

    • Consumer Report
    • July 2018
    • Canada

    "As the wave of technological advancement and connectivity has made its way into the automotive industry, it is important to take stock of what role they play in the market. From the perspective of automakers, the value of in-car electronics is in their ability to influence ...

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  5. Hybrid and Electric Vehicles - Canada - March 2018

    • Consumer Report
    • March 2018
    • Canada

    The market for hybrid and electric vehicles has seen strong growth over the course of the last several years, with consumer consideration and attitudes pointing to a positive outlook for the future of the category. Fuel economy, economical pricing and government incentives are ...

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  6. Perceptions of Auto Brands - Canada - January 2018

    • Consumer Report
    • January 2018
    • Canada

    Brand perceptions for automotive manufacturers are critical to success since consumers are infrequently in the market for a vehicle. Gas mileage, safety ratings, reputation and past experiences are key factors that play a role in shaping consumers’ perceptions of car brands. ...

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  7. Car Purchasing Process - Canada - May 2017

    • Consumer Report
    • May 2017
    • Canada

    "While the test drive remains key in the car buying process, many are turning to online research and resources to compare things such as pricing, dealership incentives and gas mileage. Consumers are also going online to peruse professional vehicle reviews, dealership reviews ...

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  8. Automotive Innovations - Canada - April 2017

    • Consumer Report
    • April 2017
    • Canada

    "The automotive industry has witnessed a burst of recent technological advancements that improve safety, connectivity and convenience for consumers. The category has created innovations in autonomous (self-driving) capabilities that progress safety features and implement ...

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  9. Luxury Cars - Canada - December 2016

    • Consumer Report
    • December 2016
    • Canada

    Luxury automobile manufacturers and brands operating in Canada face a very competitive market with a plethora of models and options for consumers to choose from. A strong interest among consumers in considering a luxury vehicle for their next purchase displays positive signs ...

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  10. New Cars - Canada - November 2016

    • Consumer Report
    • November 2016
    • Canada

    "Automobile manufacturers and brands operating in Canada are facing a changing environment of evolving preferences and consumer demand. Generational considerations for type of vehicle and interest in vehicle features can be contrasting, as younger consumers prefer newer models ...

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No. of reports 1 of 13