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Canada Market Research
Mintel’s Canada market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about Canadian consumers.
You may also access our Canada reports on our dedicated Mintel North America Reports store.
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Related to: 'Canada'
Economic trends have made budgeting more necessary. But the reality is that consumers will always seek out great value – even when they're financially comfortable.Scott Stewart, Associate Director, Lifestyles & Retail
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Cost of living pressures have consumers seeking value, but efficacy, scent and convenience continue to be prioritized for Canadian laundry routines.Meghan Ross, Senior Research Analyst - Home & Beauty
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Cross-functional capability of tech hardware is increasing, especially with home entertainment, potentially signaling disruption in sectors like gaming.Michael Lloy, Research Analyst
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Canada's diversity is defining and enormously impacts pasta, rice, noodle and starch consumption. Looking to international flavours and preparations when innovating is a must.Candace Baldassarre, Research Analyst
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As food inflation moderates, trust in grocers and food producers remains challenged. Winning trust back is doable by providing value in ways shoppers can relate to.Joel Gregoire, Associate Director of Food & Drink Reports
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Rising interest rates have been felt by consumers, forcing cutbacks in spend and a focus on debt. Optimistic outlooks persist, sustaining hope for growth in 2024.
Patrick Rahlfs, Senior Research Analyst
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2023 saw an explosion in the capability of generative AI and consumers are growing increasingly uneasy.
Michael Lloy, Research Analyst
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Canadians appreciate the importance of oral hygiene's role in their overall health and are looking for multi-benefit products that support their oral care goals.Meghan Ross, Senior Research Analyst - Home & Beauty
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Canadians are generally healthy, but their needs are evolving as mental health gains attention, the market gets older and social media influence grows.Scott Stewart, Associate Director, Lifestyles & Retail
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Consumers are reevaluating nailcare spending and are looking to brands to reduce common barriers like lack of time or skill to boost perceptions of value.Meghan Ross, Senior Research Analyst - Home & Beauty
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A burgeoning segment of young investors has increased the dominance of banks as an investment institution, while new Canadians seek digital alternatives.
Patrick Rahlfs, Senior Research Analyst
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Ditch the Photoshop? Canadians look to digital ads to inform them of products, services and discounts, but are dissatisfied with brands' transparency in their ads.Candace Baldassarre, Research Analyst
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