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Canada

Canada Market Research

Mintel’s market research reports let you think global but act local with Canada-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Canada’s major business sectors and unrivalled insights into how Canadian consumers think, choose, browse and buy – today and tomorrow.

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8 Item(s)
  1. Marketing to Millennials - Canada - August 2019

    • Consumer Report
    • August 2019
    • Canada

    "At 25-42, most Millennials have aged out of the stereotypical early 20’s lazy and entitled image that has defined them for so long. Millennials are financially minded and transitioning into adulthood with more than half now responsible for others as spouses and parents. The ...

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  2. Senior Lifestyles - Canada - January 2019

    • Consumer Report
    • January 2019
    • Canada

    "Knowing that seniors are the fastest growing segment of the population makes them intuitively an increasingly important segment for marketers to pay attention to. Seniors are bucking stereotypical images and increasingly showing an interest in following their passions and ...

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  3. Family Car Buying - Canada - December 2018

    • Consumer Report
    • December 2018
    • Canada

    "Most Canadians planning on purchasing a vehicle in the next three years are considering sedans or SUVs (Sports Utility Vehicles). Parents in particular are more likely to consider SUVs, minivans, wagons/hatchbacks and full-size vans, which are typically synonymous with ‘family ...

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  4. Marketing to Young Adults - Canada - April 2018

    • Consumer Report
    • April 2018
    • Canada

    "The young adult demographic is a unique group of consumers who present a potentially long-term benefit for brands. They are transitioning from childhood to adulthood, while planning out their career and life goals. The opportunity for brands is to establish a relationship with ...

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  5. Saving and Investing for Children - Canada - March 2017

    • Consumer Report
    • March 2017
    • Canada

    “Making Personal Financial management tools more appealing and useful might be a helpful stimulus to motivate parents to save small amounts regularly to enhance RESP contributions.”
    – Sanjay Sharma, Senior Financial Services Analyst

    This Report discusses the following key topics:

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  6. Marketing to Parents - Canada - September 2016

    • Consumer Report
    • September 2016
    • Canada

    "As parents are more likely to be working full time than ever before, the approach to parenting necessitates a certain level of independence from their children. The result is a greater respect afforded to their children, evidenced by greater input from children on family ...

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  7. Marketing to Boomers - Canada - August 2016

    • Consumer Report
    • August 2016
    • Canada

    "At age 51-70, Boomers are currently the largest generation in the Canadian population and growing. There is a certain level of comfort with getting older as older Boomers find ways to deal with the symptoms of aging head on. As a segment, they feel disconnected and are ...

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  8. Marketing to Moms - Canada - September 2014

    • Consumer Report
    • September 2014
    • Canada

    “Providing greater incentives for ‘liking’ a brand like contest entries, free sample products, the ability to be among the first to try new products or the ability to provide feedback, may help to develop brand engagement.”

    – Jason Praw, Senior Lifestyle Analyst

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8 Item(s)