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Canada

Canada Market Research

Mintel’s market research reports let you think global but act local with Canada-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Canada’s major business sectors and unrivalled insights into how Canadian consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 47
  1. Gifting - Canada - November 2019

    • Consumer Report
    • November 2019
    • Canada

    "Gifting is changing and the reasons for doing so now run much broader than just traditional occasions. Gifting now includes more ‘mundane’ situations like going to someone’s house for dinner and treating oneself in both good times and bad. Preferences for the types of gifts ...

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  2. Ethnic Foods - Canada - September 2019

    • Consumer Report
    • September 2019
    • Canada

    "It’s no surprise that the overwhelming share of Canadians say they eat internationally inspired foods in one form or another. What drives Canadians to do so is a yearning for culinary exploration and adventurous eating experiences. With most Canadians agreeing that ...

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  3. Loyalty Programs - Canada - July 2019

    • Consumer Report
    • July 2019
    • Canada

    “Naturally, getting consumers to shop regularly at stores means delivering on the basics like good prices, quality, service and experience above all else. Loyalty programs are a secondary consideration, however, they do work to drive the namesake behaviour. Having said that, ...

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  4. Arts and Crafts Consumer - Canada - February 2019

    • Consumer Report
    • February 2019
    • Canada

    "The majority (58%) of Canadians participated in making at least one type of arts/craft activity in 2018. Although engagement is likely more sporadic for most, the process of making arts and crafts meets a number of wellness benefits for consumers including relaxation and ...

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  5. Convenience Stores - Canada - January 2019

    • Consumer Report
    • January 2019
    • Canada

    "Convenience stores are a fixture in the Canadian retail market. With easily accessible locations and long business hours, they offer consumers a shopping option that is quick and easy. As retail has evolved in recent years – including grocery stores, big box stores and ...

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  6. Grocery Retailing - Canada - August 2018

    • Consumer Report
    • August 2018
    • Canada

    "Virtually all Canadians (96%) hold some level of responsibility for grocery shopping. Canadians continue to lean towards traditional supermarkets for items associated with freshness, however, the expansion of supercentres combined with the convenience of one-stop shopping plus ...

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  7. Online Shopping - Canada - July 2018

    • Consumer Report
    • July 2018
    • Canada

    "Despite the fact that virtually all Canadians are shopping online, consumers continue to be more reliant on shopping in-store rather than over the internet. With few consumers saying that the bulk of purchases were made online in the past year, Canadians are likely to be ...

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  8. Holiday Shopping - Canada - June 2018

    • Consumer Report
    • June 2018
    • Canada

    Virtually all Canadians are shopping for the holidays (93%). While Christmas is a primary driver of holiday shopping activity for consumers, retailers should be mindful that non-winter holiday celebrations such as Valentine’s Day and Mother’s Day are also major shopping events ...

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  9. Social Media Trends - Canada - May 2018

    • Consumer Report
    • May 2018
    • Canada

    Canadians are active social media users with the majority of consumers visiting certain platforms on a daily and weekly basis, with Facebook and YouTube driving much of the social media activity. A notable share of consumers have utilized social media to access discounts and ...

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  10. The Budget Shopper - Canada - December 2017

    • Consumer Report
    • December 2017
    • Canada

    Although most engage in budget-seeking behaviours, the majority of Canadians tend to keep an eye on their finances rather than stick to a strict budget. The flexibility in approach to monitoring their finances leads to some flexibility when shopping and receptiveness to deals ...

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No. of reports 1 of 47