Canada Marketing to Gen Z Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Marketing to Gen Z market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- The fundamental values of Gen Z differ – even from Millennials
- The future looks uncertain as Gen Z strive towards financial stability
- Gen Z shopping with their morals as they see brands representing who they are
Covered in this report
Gen Z: the generation is born between 1995 and 2007. In 2019, Gen Zs are between the ages of 12 and 24. As Mintel Canada surveys only adults, this report only discusses the attitudes and behaviours of adult Gen Z; ie those aged 18-24.
Expert analysis from a specialist in the field
Written by Carol Wong-Li, a leading analyst in the Lifestyles & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Like any other generation, Gen Z are a product of their times. However, unlike before, the pace of change has never been faster, influencing the mindset and core values of Gen Z to a degree which has never been seen before. Societal and cultural nuances have influenced Gen Z in such a way that they are not Millennials 2.0, and differ in their core values from older generations. The generation’s more personal relationship with brands and mission-mindedness means they will hold brands to higher standards.
Associate Director - Lifestyles & Leisure
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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