Canada News Media Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the News Media market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers news media:
- News media: mass media outlets that focus on delivering information about current events to the public
Given that news stories can often have an impact on the lives of consumers, it is no surprise that almost everyone consumes news media in some form. Overall, 96% of consumers have gotten their news from at least one source in the past three months – and a quarter have actually used five or more types of sources in that time.
Expert analysis from a specialist in the field
Written by Scott Stewart, a leading analyst in the Technology & Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
News media is able to provide both important information as well as constant entertainment value – which is why nearly all Canadians consume its content. Yet the industry faces challenges after the internet disrupted its traditional revenue models. The result is a situation where news content consumption is almost ubiquitous, but relatively few people are paying for it. Furthermore, the issues around trust and the acceptability of news media companies holding an opinion make it clear that this is a very nuanced industry with many questions to be answered
Senior Technology and Media Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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