Canada SUVs, Crossovers and Pickup Trucks Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the SUVs, Crossovers and Pickup Trucks market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report focuses on SUVs, crossovers and pickup trucks in the Canadian market. For the purposes of this report, Mintel has used the following definitions:
SUVs: defined as sport utility vehicles. SUV can be a catchall term used to refer to all SUVs, but for the purposes of this Report, it will be used for light truck vehicles using a body-on-frame automotive construction method.
CUVs: crossovers. SUV-styled vehicles that use a unibody automotive construction method.
Expert analysis from a specialist in the field
Written by Andrew Zmijak, a leading analyst in the Automotive sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The category is well positioned given that Canadians are most likely to consider an SUV for their next vehicle purchase. Parents in particular are more likely to contemplate an SUV, which are commonly associated with family vehicles. Additionally, crossovers trail SUVs and sedans as the type of automobile that consumers would consider
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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