Canada Television Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Television market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report focuses on televisions. For the purposes of this report, ‘television’ describes any device that is used and marketed as a primary device for consumer television and movies. Devices that can play these media but are billed as multipurpose devices such as personal computers are not included; although a smart TV (primary purpose being TV/movie consumption) is included.
This report covers the challenges the market faces, explores market factors impacting the category, marketing and advertising campaigns, also innovations and trends this market is experiencing. The report covers brands of television in the household, types of televisions in the household, motivation to upgrade to Ultra HD, consumers’ behaviours when buying new televisions and attitudes towards televisions.
Key points included
- Cost-effective solutions are vital
- Most have one or two TVs in their homes
- Most are not in a hurry to replace their TV
Expert analysis from a specialist in the field
Written by Andrew Zmijak, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Most consumers have one-to-two televisions, with Samsung being the most commonly found brand of TV in Canadian households. The majority of consumers use a high definition TV, most often, in their homes, while a significantly smaller share utilizes an Ultra HD 4K TV. Opportunity exists for brands to expand sales by addressing motivational factors to upgrade to Ultra HD with price discounts and greater availability of channels in 4K being paramount. Additionally, key consumer sentiment reveals that it is important to research various models and brands before buying a new TV.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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