Canada TV Advertising Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the TV Advertising market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Most try to avoid video ads
- Video ads have no influence on some
- Older cohorts are biased towards traditional formats
Covered in this report
This report explores commercials seen on linear television (realtime television service that broadcasts scheduled programs, conventionally over the air or through satellite/cable), television everywhere platforms, online streams/video streaming services, video-on-demand content, social media, apps, websites including blogs and forums and online news portals. Banner ads on websites/ apps, as well as native ads are discussed, but are otherwise not included in this report. Additionally, devices that video ads are viewed on are discussed, including televisions, computers, tablets and mobile phones.
This report also examines the challenges the television advertising market faces, explores market factors impacting the category, marketing and advertising campaigns, as well as innovations and trends this market is experiencing. The Report covers commercial viewership by platform, ad avoidance, responses to commercials and attitudes to commercials.
Expert analysis from a specialist in the field
Written by Andrew Zmijak, a leading analyst in the Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The majority of Canadian consumers regularly see video ads on television and social media, and to a lesser degree, on platforms including streaming app/site for television channels, DVR/PVR recordings, video on-demand libraries, online news portals and other websites including blogs and forums. Although most Canadians are exposed to commercials across various channels and platforms, most try to avoid such ads, at least some of the time and some are leery of the information provided in video ads.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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