Canada Wearable Technology Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Wearable Technology market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers wearable technology in Canada:
- Wearable technology: any technological device that can be worn on a user’s body, including watches/bands/bracelets, headphones, clothing and cameras.
- Smartwatch: a wearable computer in the form of a wristwatch. Capable of connecting to the internet, as well as many functions similar to a smartphone, such as GPS and activity tracking, texts, calls and music playback.
- Activity tracker: a wearable device that uses step counters and GPS technology to track a user’s activity.
- Smart headphones/earbuds: headphones or earbuds with capabilities beyond simple audio playback. Typically include Bluetooth technology, voice control and access to a digital assistant.
- Smart clothing: clothing such as shirts and jackets with built-in technology.
What you need to know
The primary focus of this report will be to investigate what share of consumers are currently using wearable technology, the reasons for using it vs not using it and the features that they are most interested in. As will be shown in this report, wearable tech has established a stable position in the marketplace – but the real test will be growing the technology to have more relevance outside of the fitness community that it is currently dependent on. The findings of this report are based on the results of Mintel’s exclusive research and will help provide clarity on a market that is at the leading edge of technology, but may need guidance to evolve from a nice-to-have to a must-have device.
Expert analysis from a specialist in the field
Written by Scott Stewart, a leading analyst in the Technology and Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Wearable technology represents the next step in personal technology. Computers, smartphones and tablets have all entered the market and established themselves as ubiquitous devices owned by the vast majority of consumers. With the emergence of wearable tech, its goal is to become as valuable as those other pieces of personal tech. So far, wearable tech’s impact has been predominantly focused on the fitness and exercise market – with the technology providing data and motivation that was previously unavailable. However, looking ahead, the possibilities for wearable technology in everyday consumer lives are endless and the challenge will be for companies to come up with ways to make the technology as accessible and relevant as possible to the entire consumer market.
Senior Technology and Media Analyst
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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