Canada Wine Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Wine market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
The following definitions when examining consumer feedback towards wine are as follows when asked, “what types of alcoholic beverages do you drink most often? Which do you also drink?”
- Wine (non-sparkling)
- Champagne/sparkling wine
- Premixed wine-based drinks (eg wine cooler, sangria)
Furthermore, consumers were asked “what varietals they typically drink”, with the following list of select varietals/types provided.
- Sauvignon blanc
- Pinot grigio
- Cabernet Sauvignon
- Pinot Noir
Key points included
- Younger consumers are key to wine’s future growth
- Many consumers are confused by wine selection
- Consumers show active interest in learning more about wine
- Wine experience can extend beyond the “bottle”
- Focus on flavour relatable to a greater share of consumers
- Strong wine brands can extend to other categories
Expert analysis from a specialist in the field
Written by Joel Gregoire, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Wine as a category in Canada continues to grow. Its relatively positive perception on health and its popularity among older consumers means it’s well-positioned as Canadians remained focused on living healthily without sacrificing on the things they love, in the face of an aging population. The challenge for wine makers will be to ensure their offerings are in line with consumer demand at large when it comes to flavour, positioning and format. These, along with other considerations, are addressed in this Report, providing readers with a perspective on how Canadians view wine and their prospective demands with respect to the category.
Associate Director - Food & Drink
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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