Canadian Lifestyles: It's Not Dollars to Donuts - Canada - April 2016
- Related Reports
- consumer lifestyles, marketing, promotion
- April 2016
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Although the majority of Canadians perceive their current financial situation as stable, there is a sense that the rising cost of goods is impacting consumers – leading to a greater prioritization of addressing current debt and saving for the future. The outlook on the economy is cautious leading to consumers holding a conservative mindset when it comes to making purchases. This report discusses the financial priorities and challenges of Canadians, their perceived changes in expenditures and how their discretionary funds are spent and their attitudes towards spending in light of the current economic conditions.
This report provides a comprehensive overview of Canadians’ spending in 2015 in total as well as across 16 consumer categories. A demographic profile of Canadians and future projections, as well as an examination of the economic conditions impacting Canadians, is also included. An in-depth analysis of Canadians’ purchasing priorities and how they seek to find balance, financial and otherwise, is also evaluated.
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- The majority of Canadians perceive their financial health to be stable
- Debt reduction and saving for retirement are the biggest financial challenges
- Canadians feeling the pinch of increased living costs
- Consumer Attitudes and Behaviour
- Market data
- Competitive analysis
- Risks and Opportunities
- What’s Next
- Market Trends
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