Canadian Lifestyles: Redefining the Mainstream - Canada - April 2018
“Not only are consumers currently feeling better about their financial situations this year, the majority of Canadians also feel that their financial goals are attainable. Even though there isn’t necessarily a Canadian version of the ‘American Dream’, there is a sense of optimism that exists amongst consumers. Optimism is also reflected on a societal level with Canadians being proud and diversity being embraced – so much so that it is seen as a key part of what it means to be ‘Canadian’.”
– Carol Wong-Li, Senior Lifestyle Analyst
This report examines the following issues:
- Perception of financial health continues to see improvement
- Financial goals are perceived to be attainable
- Freedom and equality are the defining values of Canadians
- It’s true, consumers really do want experiences over things
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