Canadian Lifestyles: Redefining the Mainstream - Canada - April 2018
- Related Reports
- consumer lifestyles, marketing, promotion
- April 2018
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“Not only are consumers currently feeling better about their financial situations this year, the majority of Canadians also feel that their financial goals are attainable. Even though there isn’t necessarily a Canadian version of the ‘American Dream’, there is a sense of optimism that exists amongst consumers. Optimism is also reflected on a societal level with Canadians being proud and diversity being embraced – so much so that it is seen as a key part of what it means to be ‘Canadian’.”
– Carol Wong-Li, Senior Lifestyle Analyst
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